Creative Marketing Lead

Marketing - Urban Playground Holdings; Nottingham; On-site; GBP 50,000 - 60,000; Full time

Job summary

Urban Playground Holdings is seeking a Creative Marketing Lead to design and execute campaigns across its brands from cradle to grave. This hands-on role blends creative direction, graphic design and marketing execution to build a consistent, high-impact brand presence across all channels and platforms.

You will translate business objectives into creative concepts, lead multi-channel campaigns, manage external agencies, and mentor junior team members while upholding brand standards and

Qualifications

• Significant, proven experience in creative design and marketing delivery.
• Graphic design and visual communication expertise.
• Ability to translate marketing data into actionable campaigns.

Responsibilities

• Develop and deliver creative marketing campaigns from concept to execution.
• Lead hands-on design across advertising campaigns, websites, social media and emails.
• Direct the brand identity and creative direction for Urban Playground brands.
• Translate marketing objectives into engaging campaigns across channels.
• Collaborate with the senior leadership team to align objectives and solutions.
• Oversee production of creative assets across formats.
• Plan and deliver marketing activity with brand consistency.
• Support marketing strategy and department planning.
• Monitor campaign performance to improve future activities.
• Manage relationships with external agencies and support services.

Skills

Creative design

Marketing delivery

Graphic design

Brand identity

Strategic thinking

Project management

Team collaboration

Education

Tools

Adobe Creative Suite

Brand guidelines

Job description

Job Title Creative Marketing Lead

Department Marketing

Location Urban Playground Head Office, Nottingham

Role Description

The Creative Marketing Lead will be responsible for the design and execution of new marketing ideas, across the Urban Playground brands. Managing campaigns from cradle to grave, this hands-on role will combine creative direction, graphic design and marketing execution.

The Creative Marketing Lead converts business objectives into campaigns, developing new concepts and ensuring consistent and high-quality brand presence across all channels and platforms. The ideal applicant will be someone who can help shape the direction but also get stuck in and make things happen.

Essential Duties and Responsibilities

• Develop and deliver creative marketing campaigns from concept to execution.
• Create hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials.
• Lead the development and growth of Urban Playground's identity, brand and creative direction.
• Translate marketing and commercial objectives into engaging campaigns across Urban Playground brands.
• Work closely with the senior leadership team to understand objectives and deliver effective marketing solutions.
• Manage the production of creative assets across multiple channels and formats.
• Plan and deliver marketing activity, ensuring brand consistency.
• Contribute to marketing strategy and department planning.
• Monitor performance of campaigns to improve future activities.
• Manage relationships with external agencies and other support services.

Requirements

Technical

• Significant, proven experience in creative design and marketing delivery.
• Graphic design and visual communication experience.
• Ability to interpret marketing and commercial data, to turn into actions.
• Ability to move between strategic planning and hands on creative production.
• Good understanding of brand strategy and visual identity.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong creative judgement and brand awareness.
• Strong project management and organisational skills.
• Ability to work independently, and with external support.
• Commercially minded and driven.
• Excellent attention to detail.
• Proactive and strong ability to think on your feet and adapt.