Marketing Manager

Career Choices Dewis Gyrfa Ltd; Hempstalls; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Career Choices Dewis Gyrfa Ltd is seeking a Marketing Manager to lead marketing for luxury lifestyle clients in the outdoor living sector. The role combines strategic planning with hands-on execution across campaigns, content, and channels.

You'll manage copy, social, email, and website activities, coordinate shoots, and collaborate with analytics tools to drive results. Hybrid role with three days in the Staffordshire office.

Qualifications

• At least 5 years' experience in a similar marketing leadership role.
• Ability to balance strategic planning with hands-on execution.

Responsibilities

• Take ownership of day-to-day marketing for clients and campaigns.
• Plan campaigns across social, email, website and PR channels.
• Write clear, on-brand copy for social, emails and marketing materials.
• Manage collateral, website content and asset libraries.
• Monitor performance and report results against targets.
• Collaborate with paid media to align with objectives and optimize spend.
• Coordinate photoshoots and client communications, ensuring timely delivery.
• Build strong client relationships and deliver accountable marketing plans.

Skills

Marketing strategy

Copywriting

Social media management

Analytics

Tools

Mailchimp

Meta

WordPress

CRM

Analytics tools

Job description

Marketing Manager Our client is looking for an experienced Marketing Manager to join their creative agency and work across a small number of luxury lifestyle clients in the outdoor living sector.

This is a hands-on role for someone who understands the bigger picture but is just as comfortable getting into the detail.

You will take responsibility for the day-to‑day marketing of their clients, from planning campaigns and writing copy to posting and engaging on social, setting up photoshoots, managing all channels of customer communication and keeping a close eye on what is working.

You will be naturally organised, commercially minded and comfortable managing lots of moving parts.

You will enjoy solving creative problems, finding ways to make things happen and seeing projects through to the end.

You'll be familiar with a range of marketing systems and software, including Mailchimp, Meta, WordPress, CRM and analytics tools.

What you'll be doing

Taking ownership of marketing activity and keeping activity moving against agreed plans and targets.

Planning and delivering campaigns across social, email, website, content, PR, paid media and other relevant channels.

Writing clear, engaging, on brand copy for social, email, websites, campaigns and marketing materials.

Planning and managing marketing collateral, making sure the right things are produced at the right time.

Managing website content, ensuring information is accurate and content is current and relevant.

Creating and managing social content, including posting, scheduling and engaging with audiences.

Monitoring performance and reporting on activity against agreed targets, using results to inform what happens next.

Working with a paid media specialist to keep them informed of wider marketing activity, ensure campaigns are aligned with overall objectives and contribute to making paid media activity as effective as possible.

You should be confident working with the numbers, asking the right questions and understanding how paid media fits into the wider marketing mix.

Planning photoshoots and managing collaborations, from briefing through to making sure the resulting assets are properly stored and used.

Managing image libraries and content systems so that useful assets can be easily found and shared across the wider team.

Developing practical processes and systems that make marketing activity easier to manage and more effective.

Working closely with the Marketing Director, with support from the wider team, to anticipate what clients need, identify opportunities and come up with ideas.

Building strong relationships with clients and becoming someone they can rely on to keep their marketing moving.

Attending client meetings and events off site when required.

Some projects may involve working outside normal office hours or occasional overnight stays.

What they're looking for

You will be an experienced marketeer

• ideally with at least 5 years' experience in a similar role
• who is comfortable taking responsibility rather than waiting to be told what to do.

You will understand how the different parts of the marketing mix work together and be able to move easily between strategic thinking and getting things done.

You’ll be:

Highly organised, with a good eye for detail; able to manage changing priorities without losing sight of the end goal, and with a habit of getting things finished.

Commercially aware, able to understand what a business is trying to achieve and connect marketing activity to those goals.

Creative and practical, able to come up with ideas but also work out how to make them happen.

Confident with digital marketing, including social media, email, websites, analytics and paid media.

You understand the importance of maintaining a strong, consistent brand across all marketing activity and will make sure that content, collateral and wider marketing decisions are appropriate for the brand and its audience.

A good writer, able to adapt your tone and style for different brands and audiences.

Comfortable with numbers, able to monitor results, spot what is and isn't working and explain this clearly.

Resourceful and resilient, able to find a way forward when plans change or things don't go to plan.

A confident communicator, comfortable dealing directly with clients and working with creative, marketing and specialist teams.

A team player, generous with your knowledge and happy to get stuck in wherever needed.

A self-starter, able to see what needs doing and get on with it.

Know when to take something forward yourself, when to challenge an approach and when something needs to be referred to the Marketing Director.

Most importantly, you'll care about doing a good job.

You'll be someone who notices the things others might miss, keeps people informed, takes ownership and doesn't let good ideas get stuck halfway.

The role

This is a full‑time role with hybrid working, with at least three days a week based in their office in Staffordshire.

The role will also involve travelling to client meetings, shoots and events when required, with some projects occasionally requiring work outside normal office hours or overnight stays.

Our client is an intentionally small creative agency.

Their team is close‑knit and occasionally has a four‑legged member of staff wandering around the office.