Marketing Manager

Clermont Hotel Group; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead the strategy and execution of marketing initiatives for a vibrant hotel. In this role, you will be responsible for crafting and implementing a comprehensive marketing plan that drives brand awareness and guest engagement. With a focus on both online and offline channels, you will manage advertising efforts, analyze guest feedback, and collaborate with a talented team to enhance the hotel's market presence. This is an exciting opportunity to contribute to a unique hospitality experience in a prime London location, where your creativity and strategic insight will make a real impact.

Benefits

Discounted hotel rates

Interest free season ticket loans

24/7 Employee Assistance Program

Pension and Healthcare Schemes

Wagestream access to earned salary

Generous recommend a friend scheme

Apprenticeships and accredited qualifications

Discounts and cashback via online benefits portal

Qualifications

• At least 5 years of marketing experience in the hospitality/travel industry.
• Ability to creatively translate strategy into operational plans.

Responsibilities

• Develop and lead marketing strategy and activity plan for the hotel.
• Ensure consistent brand messaging across all marketing channels.

Skills

Results-driven marketing campaigns

Brand management

Analytical skills

Excellent communication (English)

Education

Degree level education

Job description

The Cumberland draws inspiration from the capital’s love of contemporary music, with a harmonious fusion of comfort and service. In a prime position between Oxford Street and Marble Arch, yet just yards from the oasis of Hyde Park, it’s the perfect base for a rocking time in London. You’ll be close to famous shopping districts, museums and historic landmarks, while a London Underground station is just around the corner, making further exploration a breeze. With 1019 rooms, bars, a restaurant, meeting rooms and all-modern, accessible facilities, The Cumberland is the perfect destination for leisure and business travellers. Looking for an authentic music hotel experience? The Cumberland invites everyone to the best show in town!

The Role

The Marketing Manager will be responsible for developing and leading the strategy and activity plan for The Cumberland Hotel. This role encompasses the strategic planning as well as all marketing communications, marketing collateral, advertising and promotional activities both online and offline.

Planning

Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.

Managing

• Ensure consistent brand messaging across all channels and marketing efforts
• Develop & lead on brand projects & promotional campaign calendar
• Manage hotel-based advertising, both print & digital
• Management support of the member’s and gift voucher programmes
• Conduct analysis of guest review data to understand the needs and attitudes of our guests
• Maintain awareness of competitor activity and the factors influencing the hotel industry
• Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
• Managing the relevant marketing costs in line with budget expectations
• Develop a good working relationship & day to day management of our agency partners
• Support the wider Marketing team in delivering the overall teams objectives

Reporting

• Accountable for targeted KPIs
• Analysing of customer feedback and sentiment

What we look for

• Experience of delivering results-driven marketing campaigns
• Creatively translate strategy and insight into operational plans
• Excellent command of the English language both written and verbal is essential
• Experience in brand management, specifically the ability to drive brand messaging through multiple channels and segments
• Results orientated with analytical, commercial acumen
• Ideally educated to degree level
• At least 5 years marketing experience gained in hospitality/travel industry

What's in it for you?

• Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
• Interest free season ticket loans (conditions apply)
• Access to a 24/7 Employee Assistance Program
• Pension and Healthcare Schemes
• Wagestream - get access to earned salary before payday
• Generous recommend a friend scheme
• Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
• Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal