Marketing Manager

Bailies Coffee Roasters; London; On-site; GBP 33,000 - 36,000; Full time

Job summary

A leading coffee company is seeking a Marketing Manager to enhance brand visibility and engagement through effective digital marketing strategies. This role involves managing day-to-day marketing activities while coordinating with leadership to develop and implement a strategic marketing plan. The ideal candidate will have at least two years of experience in marketing within the coffee industry, showcasing strong content creation skills and a passion for quality.

Qualifications

• At least two years of marketing experience in the coffee industry.
• Strong content creation and copywriting skills.
• Ability to work independently and collaboratively.

Responsibilities

• Manage day-to-day marketing across retail, wholesale, and eCommerce.
• Create high-quality content reflecting the brand's vision and values.
• Monitor KPIs and align marketing initiatives with budget.

Skills

Content Creation

Copywriting

Solutions-focused

Organisational Skills

Community Engagement

Job description

We are looking for a Marketing Manager to join our team to help us tell our story through social media, digital marketing, and events.

This can be a part-time or full-time position, depending on the applicants background and skillset, and how that might fit with the business needs. With at least two years of marketing experience in the coffee industry, you understand speciality coffee and can create compelling marketing across retail, wholesale, and eCommerce. You are highly organised, solutions-focused, and results-driven, with strong content creation and copywriting skills. Passionate about quality and business growth, you can work independently and collaboratively. .

Create Impact

• Manage day-to-day marketing across retail, wholesale, and eCommerce, ensuring brand consistency.
• Develop engaging social media content, respond to enquiries, and foster community interaction.
• Plan and execute activations, events, and collaborations to boost brand visibility.
• Work with the COO to create and implement a strategic marketing plan.
• Manage website content, product launches, and stock listings for digital platforms.
• Oversee design and distribution of printed materials for stores, wholesale, and eCommerce.
• Monitor KPIs, aligning marketing initiatives with budget and business goals.
• Identify and leverage PR opportunities, connecting leadership with media and industry influencers.

Set others up for success

• Create high-quality content that communicates the brand’s vision and values.
• Develop and distribute a monthly internal newsletter to keep teams informed.
• Stay ahead of market trends in coffee, hospitality, and consumer behaviour.
• Provide leadership with regular marketing reports, highlighting opportunities and challenges.
• Foster a collaborative team culture through clear communication and shared goals.

Grow with us

• Work closely with leadership to develop marketing skills and grow all business channels.
• Use KPIs to drive sales while maintaining authenticity and brand integrity.
• Ensure sustainable growth by managing costs and aligning marketing spend with business needs.

£33,000–£36,000 per annum (depending on experience), pro-rated according to agreed part-time hours.