Marketing Manager

Clermont Hotel Group; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to lead innovative marketing strategies for a premier hotel. This role involves crafting impactful campaigns, managing brand messaging, and analyzing market trends to enhance guest experiences. With a focus on results-driven marketing, you will work closely with hotel management to identify opportunities and drive brand success. The position offers a vibrant work environment in the heart of London, where creativity and strategic thinking are highly valued. Join a team that prioritizes excellence and enjoy a range of employee benefits that enhance your career and well-being.

Benefits

Discounted hotel rates

Interest-free season ticket loans

24/7 Employee Assistance Program

Pension and Healthcare Schemes

Wagestream access

Recommend a friend scheme

Apprenticeships and accredited qualifications

Discounts and cashback offers

Qualifications

• 5+ years of marketing experience in the hospitality/travel industry.
• Strong command of English, both written and verbal.

Responsibilities

• Develop and lead the marketing strategy for The Cumberland Hotel.
• Ensure consistent brand messaging across all channels.

Skills

Marketing Campaign Management

Brand Management

Analytical Skills

Communication Skills

Commercial Acumen

Education

Degree Level Education

Job description

The Cumberland draws inspiration from the capital’s love of contemporary music, with a harmonious fusion of comfort and service. In a prime position between Oxford Street and Marble Arch, yet just yards from the oasis of Hyde Park, it’s the perfect base for a rocking time in London. You’ll be close to famous shopping districts, museums and historic landmarks, while a London Underground station is just around the corner, making further exploration a breeze. With 1019 rooms, bars, a restaurant, meeting rooms and all-modern, accessible facilities, The Cumberland is the perfect destination for leisure and business travellers. Looking for an authentic music hotel experience? The Cumberland invites everyone to the best show in town!

The Role

The Marketing Manager will be responsible for developing and leading the strategy and activity plan for The Cumberland Hotel. This role encompasses the strategic planning as well as all marketing communications, marketing collateral, advertising and promotional activities both online and offline.

Planning

Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.

Managing

• Ensure consistent brand messaging across all channels and marketing efforts
• Develop & lead on brand projects & promotional campaign calendar
• Manage hotel-based advertising, both print & digital
• Management support of the member’s and gift voucher programmes
• Conduct analysis of guest review data to understand the needs and attitudes of our guests
• Maintain awareness of competitor activity and the factors influencing the hotel industry
• Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
• Managing the relevant marketing costs in line with budget expectations
• Develop a good working relationship & day to day management of our agency partners
• Support the wider Marketing team in delivering the overall teams objectives

Reporting

• Accountable for targeted KPIs
• Analysing of customer feedback and sentiment

What we look for

• Experience of delivering results-driven marketing campaigns
• Creatively translate strategy and insight into operational plans
• Excellent command of the English language both written and verbal is essential
• Experience in brand management, specifically the ability to drive brand messaging through multiple channels and segments
• Results orientated with analytical, commercial acumen
• Ideally educated to degree level
• At least 5 years marketing experience gained in hospitality/travel industry

What's in it for you?

• Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
• Interest free season ticket loans (conditions apply)
• Access to a 24/7 Employee Assistance Program
• Pension and Healthcare Schemes
• Wagestream - get access to earned salary before payday
• Generous recommend a friend scheme
• Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
• Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal