Digital Marketing Manager

Blue Bull Recruitment Ltd; London; Remote; GBP 45,000 - 55,000; Full time

Job summary

An innovative leader in the tech industry is seeking a Digital Marketing Manager to spearhead their marketing strategy. This role offers the opportunity to shape user journeys, drive SEO and PPC strategies, and manage a dynamic digital team. Ideal candidates will have a strong background in B2B tech marketing, with a passion for digital campaigns and a knack for data-driven insights. With a flexible remote working environment and generous benefits, this position is perfect for those looking to make a significant impact in a supportive, inclusive workplace. If you thrive in a collaborative setting and are eager to innovate, this is the role for you.

Benefits

Generous holiday package starting at 25 days

Cash-back healthcare plan

Competitive pension scheme

Team social events throughout the year

Qualifications

• 5+ years of experience in digital marketing strategies.
• Hands-on experience with PPC, SEO, and HubSpot.

Responsibilities

• Lead digital marketing strategy to increase leads and brand visibility.
• Optimize user journeys and website architecture for engagement.

Skills

Digital Marketing Strategy

PPC

SEO

HubSpot

B2B Tech Marketing

Data Analysis

Communication Skills

Organizational Skills

Tools

Marketing Automation Systems

Digital Tech Stacks

Job description

Digital Marketing Manager

Location: Remote

Hours: Flexible working hours with shorter core hours on Fridays

Salary: £45,000 - £55,000 per annum

Benefits:

• Generous holiday package starting at 25 days (plus bank holidays), including optional duvet days
• Award-winning, cash-back healthcare plan
• Competitive pension scheme
• Lots of team social events throughout the year

About My Client:

My client is an innovative leader in the tech industry, with a multi-award-winning risk-based vulnerability management (RBVM) and network exposure management software used by elite cyber teams for over a decade to safeguard critical infrastructure.

About the Role:

We are looking for someone with experience in B2B tech marketing. You will be proactive in researching and developing digital campaign ideas and keeping abreast of market trends and industry news.

Key to this role is turning research into actionable plans. You'll have a passion for digital marketing and a desire to learn and improve continuously. The ideal candidate will be meticulous, organized, and systematic, experienced in managing digital tech stacks and automation tools, and collaborative with content, sales, and product teams to achieve business outcomes.

They will have excellent attention to detail, be thorough, calm, level-headed, objective, resilient, and persuasive when necessary.

Experience working with a content marketing team to optimize campaigns in marketing automation systems like HubSpot is essential.

Who we're looking for:

You will work closely with the Head of Marketing to design, manage, and deliver an innovative digital marketing strategy that increases marketing-qualified leads using analytics and benchmarks.

The role involves shaping user journeys, delivering on GTM plans, developing the online user experience, analyzing customer movement through the digital funnel, and managing the digital team.

You will use insights to understand the target audience (both online and offline), think creatively, and optimize the website for users and search engines. Ownership of the website's data architecture and ongoing development management are also key responsibilities.

Key Responsibilities:

• Lead digital marketing strategy to increase leads and brand visibility
• Optimize user journeys and website architecture for engagement and conversions
• Collaborate with content, sales, and product teams
• Manage and develop the Digital Marketing team
• Drive SEO and PPC strategies
• Research and implement new digital campaign ideas
• Analyze digital funnel performance and optimize for lead generation
• Own and manage website data architecture and development

Non-Negotiables:

• 5+ years of experience in digital marketing strategies
• Hands-on experience with PPC, SEO, and HubSpot
• Proven B2B tech marketing experience
• Ability to craft strategic plans and turn insights into action
• Strong communication skills
• Highly organized, systematic, and detail-oriented

Desirable Skills:

• Experience in the Cybersecurity industry
• Familiarity with managing digital tech stacks and automation tools
• Knowledge of website optimization for UX and SEO
• Strong data-driven analytical skills

Inclusive and Diverse Workplace:

My client values an inclusive and diverse environment, encouraging applications from underrepresented communities, neurodivergent individuals, and those with disabilities. Diverse perspectives drive innovation and creativity.

If you're passionate about digital marketing and impactful work in a supportive, inclusive team, apply today!