Marketing Manager

Bibby Line Group; Harwell; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Private healthcare

Company pension

Flexible benefits

Wellbeing centre

Retail discounts

Job summary

Bibby Financial Services is expanding its introducer channel marketing and seeks a proven marketer to lead annual plans, partner communications, and budget management. The role focuses on targeted partner messaging, cross-team collaboration, and data-driven activity planning.

You will shape segmentation, analyze performance, and work with brand to strengthen partnerships while contributing to a flexible, hybrid working environment with healthcare, pension, and flexible benefits.

Qualifications

• Proven experience within Marketing.
• Exposure in working with sales teams to develop marketing activity.
• Proficiency in using email platforms to deliver campaigns.
• Background in coordinating events.
• Marketing experience within a B2B environment.
• Know-how of building partner engagement programmes to intermediaries/affiliates.
• Knowledge and understanding of Invoice Finance, Foreign Exchange and Asset Based Lending would be advantageous.

Responsibilities

• Develop and deliver the annual marketing plans for the introducer channel in line with agreed spend and business targets.
• Supporting with communication to prospective strategic partners and any marketing campaigns to the partner’s client base once the partnership is agreed.
• Manage the Introducer marketing budget to ensure that spend is deployed effectively and within agreed limits.
• Build out the introducer segmentation to enable a more targeted approach (messages/channels) based on the needs and expectations of the segment.
• Regularly analyse the performance of both the channel as a whole and any marketing activities undertaken within it, to inform future activity development and refinement of plans.
• Work closely with the marketing team to ensure that we drive efficiencies in content and timing of activity across channels.
• Adopt a continuous test and learn methodology in activity development, underpinned by a strong understanding of both the needs of our partners and market insight.
• Work with the brand team to ensure that the brand is developed to best support existing and new partnerships.

Skills

Marketing

B2B marketing

Campaign management

Budget management

Tools

Email platforms

CRM tools

Marketing automation

Job description

Bibby Financial Services are growing, and we’re looking for a

At Bibby Financial Services (BFS), we’ve been helping small and medium-sized businesses thrive and grow since 2. Working across 9 countries, we provide the funding and support that give our clients the confidence to take their next step, whether that’s expanding, innovating or breaking into new markets. We’re proud to be part of Bibby Line Group, a long-standing family business and one of the UK’s oldest independent companies

Develop and deliver the annual marketing plans for the introducer channel in line with agreed spend and business targets

• Supporting with communication to prospective strategic partners and any marketing campaigns to the partner’s client base once the partnership is agreed.
• Manage the Introducer marketing budget to ensure that spend is deployed effectively and within agreed limits
• Build out the introducer segmentation to enable a more targeted approach (messages/channels) based on the needs and expectations of the segment
• Regularly analyse the performance of both the channel as a whole and any marketing activities undertaken within it, to inform future activity development and refinement of plans.
• Work closely with the marketing team to ensure that we drive efficiencies in content and timing of activity across channels
• Adopt a continuous test and learn methodology in activity development, underpinned by a strong understanding of both the needs of our partners and market insight
• Work with the brand team to ensure that the brand is developed to best support existing and new partnerships

Proven experience within Marketing.

• Exposure in working with sales teams to develop marketing activity
• Proficiency in using email platforms to deliver campaigns
• Background in coordinating events
• Marketing experience within a B2B environment
• Know-how of building partner engagement programmes to intermediaries/affiliates
• Knowledge and understanding of Invoice Finance, Foreign Exchange and Asset Based Lending would be advantageous

days’ holiday plus bank holidays, increasing with service, with buy/sell options

• Hybrid working
• Private healthcare for you and your family
• Company pension scheme
• Flexible benefits (gym membership, tech, health assessments and more)
• Access to an online wellbeing centre
• Discounts with a wide range of retailers
• Plus, much more!