Marketing manager

Infopro Digital Services Limited; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Group personal pension plan

Private medical insurance

Life assurance

Eye-care vouchers

Discounted gym membership

Employee discount scheme

Job summary

Infopro Digital Services Limited in London is seeking a Marketing Manager to lead the Market Access Solutions portfolio within the MAS marketing team. The role drives client success, lead generation and commercial growth across multiple channels.

The ideal candidate will own campaign strategy, deliver multi-channel initiatives and collaborate closely with sales to optimise ROI. Hybrid work in London is available with extensive learning and benefit programs.

Qualifications

• Experience delivering marketing campaigns from planning through to execution and reporting.
• Strong analytical mindset with ability to use campaign data to drive performance.
• Excellent written and verbal communication, including copywriting and content development.
• Degree-level qualification or equivalent experience.
• Experience with CRM, marketing automation and analytics platforms such as HubSpot and Salesforce.

Responsibilities

• Own the Market Access Solutions marketing strategy and campaign execution.
• Develop lead generation campaigns including whitepapers, webinars, surveys and roundtables.
• Monitor and improve conversion rates across the marketing funnel.
• Collaborate with sales teams to align marketing with commercial objectives.
• Manage relationships with third-party partners and agencies.
• Build and optimise marketing automation programmes in HubSpot and Salesforce.

Skills

Campaign marketing planning

Campaign performance analysis

Client engagement

Copywriting

Project management

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Marketing automation platforms

Job description

Описание: Infopro Digital is currently recruiting for a Marketing Manager to join our London-based marketing team, leading the Market Access Solutions (MAS) portfolio and supporting our Global Financial Markets division. This is an exciting opportunity for an ambitious marketer ready to take ownership of a portfolio and play a key role in driving client success, lead generation and commercial growth.

Задачи:

• Own the Market Access Solutions marketing strategy and campaign execution across the portfolio
• Develop and deliver lead generation campaigns including whitepapers, webinars, surveys and roundtables
• Take responsibility for campaign performance, delivery quality and commercial outcomes
• Identify opportunities to improve campaign effectiveness and audience engagement
• Manage multiple campaigns simultaneously while ensuring deadlines and objectives are met.
• Execute and track client acquisition and lead generation campaigns across multiple digital channels
• Build and optimise marketing automation programmes in HubSpot and lead workflows in Salesforce
• Monitor and improve conversion rates throughout the marketing funnel
• Develop multi-touch, multi-channel campaign plans targeting defined prospect audiences
• Deliver high-quality, engaged leads to internal sales teams.
• Work closely with sales teams to align marketing activity with commercial objectives
• Manage relationships with third-party marketing partners and agencies
• Develop clear campaign briefs and monitor delivery against agreed objectives
• Build strong relationships with internal and external stakeholders to ensure successful campaign delivery
• Translate client goals into effective and measurable marketing programmes.
• Use campaign data and reporting insights to improve targeting, engagement and ROI Support and enhance social media activity to drive awareness and lead generation Leverage AI-powered tools, including Infopro Digital's internal AI assistant, Digi, to improve efficiency and campaign performance Analyse campaign results and provide recommendations for continuous improvement Stay informed on emerging digital marketing trends and best practices

Требования:

• Experience delivering marketing campaigns from planning through to execution and reporting, ideally within a B2B environment Strong passion for marketing and a desire to take ownership of a portfolio Proven project management skills with the ability to manage multiple campaigns simultaneously Confidence working with clients, sales teams and external partners Strong analytical mindset with the ability to use campaign data to drive performance improvements Ability to balance strategic thinking with hands‑on campaign execution Strong initiative, sound judgement and a proactive approach to problem‑solving Excellent written and verbal communication skills, including copywriting and content development Strong understanding of B2B marketing principles High attention to detail and strong accountability for results Degree-level qualification or equivalent experience.
• Будет плюсом: Experience with CRM, marketing automation and analytics platforms; Familiarity with HubSpot, Salesforce or similar marketing technologies; Experience running demand generation or lead generation campaigns; Knowledge of email marketing and social media marketing; Interest in financial services, data, research or information-based products; Experience working with AI-powered marketing tools and automation platforms

Условия:

This is a hybrid role based in London, with flexibility around working preferences. We offer a fantastic holiday allowance that increases the longer you stay with the company, and you can take your birthday off - on us. You will have access to a 24/7/365 Employee Assistance Programme, providing support and guidance across all areas of wellbeing and mental health, including face‑to‑face counselling. You will also benefit from access to our extensive learning programmes through our dedicated platform, Generation Infopro. We support giving back, offering paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others.

• 25 days annual leave (rising to 30 days with length of service)
• Birthday day off
• Group personal pension plan
• Private medical insurance
• Life assurance
• Interest‑free season ticket loan
• Employee Assistance Programme
• Eye‑care vouchers
• Discounted gym membership
• Employee discount scheme
• Bike to Work scheme
• Enhanced maternity leave of up to 26 weeks' full pay
• Dependant leave of up to 5 days' full pay per year
• Dedicated menopause policy with a culture of open, inclusive support
• Option to buy additional annual leave
• Dental insurance
• Health cash plan
• Personal accident insurance
• Paid volunteer days
• Access to Generation Infopro learning and development programmes