Marketing manager in intelligent automation

BSI; Greater London; Vor Ort; GBP 46.000 - 57.000; Vollzeit

Benefits dieser Stelle

27-days annual leave

Paid sick leave

Bank holidays

Health insurance

Life insurance

Pension plan with company contribution

Income protection

Paid maternity leave

Paid paternity leave

Paid parental leave

Adoption leave

Compassionate leave

Bereavement leave

Learning and development opportunities

Flexible benefits

Zusammenfassung

BSI ищет опытного менеджера по маркетинговым технологиям в глобальной маркетинговой команде на 10-месячный контракт. Ваша роль — возглавить Account Engagement, управлять Salesforce Account Engagement и смежными платформами.

Вы будете развивать автоматизацию маркетинга и AI-возможности, сотрудничать с Marketing Operations, Data & Insight и Global Key Accounts для улучшения сегментации, персонализации и эффективности кампаний.

Qualifikationen

• Опыт в маркетинговых технологиях, автоматизации и цифровом маркетинге в B2B.
• Опыт с Salesforce Account Engagement (Pardot/Lightning) и Salesforce.
• Опыт применения ИИ в маркетинге; интерес к Agentic AI.
• Глубокие знания мультиканальных кампаний, сегментации, персонализации и ABM.
• Опыт управления проектами и взаимодействия с стейкхолдерами в глобальной матричной организации.
• Умение переводить технические возможности в практические решения.
• Опыт обучения и внедрения изменений; работа с новыми системами.
• Опыт работы с CMS (Optimizely/EPiServer) и инструментами Workfront будет преимуществом.

Aufgaben

• Руководить командой Account Engagement, включая Salesforce Account Engagement и связанные платформы.
• Развивать автоматизацию маркетинга и возможности ИИ; управление дорожной картой.
• Сотрудничать с Marketing Operations, Data & Insight и Global Key Accounts для улучшения сегментации и эффективности кампаний.
• Обеспечивать управление платформами, процессы и лучшие практики; надзор за AI.
• Обеспечивать глобальное внедрение через обучение и поддержку пользователей.
• Идентифицировать возможности упрощения и стандартизации маркетинговых процессов.

Kenntnisse

Marketing technology

Marketing automation

Salesforce Account Engagement

Salesforce

AI capabilities

ABM

Tools

Optimizely

EPiServer

Workfront

Jobbeschreibung

Описание

BSI is seeking an experienced Marketing Technology Manager to join our Global Marketing team on a 10-month fixed-term contract. This is an exciting opportunity to help shape the future of our marketing technology landscape, working with global stakeholders and emerging AI capabilities to make marketing more connected, intelligent and effective.

Задачи

Lead and develop the Account Engagement team, with responsibility for Salesforce Account Engagement and connected marketing platforms. Drive the rollout, optimisation and governance of marketing automation and AI capabilities across BSI. Explore and implement Agentic AI opportunities across areas such as content creation, lead nurturing, campaign testing, insights and reporting. Partner with Marketing Operations, Data & Insight and Global Key Accounts teams to improve segmentation, personalisation, attribution and campaign performance. Establish strong platform governance, processes and best practices while ensuring appropriate compliance and human oversight of AI. Manage the roadmap and backlog for marketing platform enhancements, technical support and stakeholder requests. Support global adoption through effective change management, training and user enablement. Identify opportunities to simplify and standardise marketing processes across a complex global organisation.

Требования

Strong experience in marketing technology, marketing automation and digital marketing, ideally within a B2B environment. Hands-on experience with Salesforce Account Engagement (Pardot/Lightning) and Salesforce. Experience using or implementing AI within marketing, with an interest in emerging Agentic AI capabilities. Strong knowledge of multi-channel campaigns, segmentation, personalisation, campaign measurement and Account-Based Marketing (ABM). Proven experience leading projects and managing stakeholders across technical and marketing teams. Experience working within a global, highly matrixed organisation. Strong analytical, communication and presentation skills. The ability to translate technical capabilities into practical marketing solutions. Experience supporting change, process improvement, training and adoption of new systems or ways of working. A collaborative, solutions-focused approach with the ability to manage multiple priorities and deliver results. Будет плюсом: Experience with CMS platforms such as Optimizely/EPiServer and workflow tools such as Workfront would be advantageous

Условия

We offer a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of;

• 27-days annual leave
• paid sick leave
• bank holidays
• health insurance
• life insurance
• pension plan with company contribution
• income protection
• paid maternity leave
• paid paternity leave
• paid parental leave
• adoption leave
• compassionate leave
• paid bereavement leave
• learning and development opportunities
• a wide range of flexible benefits that you can tailor to suit your lifestyle

The base salary for this position starts from £51,600 per annum; actual compensation is based on various factors, including but not limited to; candidate competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.