Marketing manager in conversational AI

PolyAI; Greater London; Híbrido; GBP 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Участие в программе опционов на акции

Гибкий график/удаленная работа

WFH-аванс/расходы на рабочий кабинет

Покрытие расходов на поездки

Ежегодное обучение и развитие

Телемедицина/здоровье

Поддержка баланса работа/личная жизнь

Годовой отпуск и доп. выходные

Программа саббатикал

Descripción de la vacante

PolyAI ищет руководителя по маркетингу в регионе EMEA для формирования плана, бюджета и целей по странам и сегментам. Вы возглавите программу полевых мероприятий, организуете вебинары и оффлайн-события, а также будете сотрудничать с отделами Demand Gen, Content и Product Marketing для достижения воронки продаж.

Кандидату требуется опыт маркетинга для платформ и технологий, умение выстраивать региональные кампании и работать с партнерами и внешними агентствами.

Formación

• Требуется 3–5 лет опыта в B2B-маркетинге, с фокусом на field marketing, мероприятия и кампании.
• Опыт маркетинга платформ/продукта и в PLG-режиме перехода к sales-led моделям.
• Умение формировать региональный план маркетинга и управлять бюджетом; измеримый вклад в pipeline.

Responsabilidades

• Владение планом маркетинга EMEA, бюджетом и целями по воронке по странам и сегментам.
• Руководство полевыми мероприятиями: собственные и спонсируемые события, конференции и ужины.
• Организация вебинаров и онлайн-мероприятий с локализованным контентом и расписанием.
• Синергия кампаний с Demand Generation, Content и Product Marketing с целями по регистрации и встречам.
• Работа с партнерами, агентствами и подрядчиками, управление контрактами и затратами.

Conocimientos

B2B marketing

Field marketing

Events management

Campaign management

Marketing automation

People management

Vendor management

Herramientas

Salesforce

Marketing automation platform

Descripción del empleo

Описание:

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.

Задачи:

Own the EMEA marketing plan, budget and pipeline targets, and agree priorities by country and segment with regional Sales leadership. Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences, from strategy through to on-site execution. Run the webinar and virtual events program, with local-language and time-zone relevant content, speakers and follow-up. Build integrated campaigns with Demand Generation, Content and Product Marketing, with clear targets for registrations, meetings booked and pipeline influenced. Work with Developer Marketing and Product on platform events such as workshops, hackathons and meetups, and turn developer engagement into sales-ready accounts. Define the handoff from product-led signals to Sales and Partnerships, including lead routing, follow-up plays and shared reporting. Build relationships with regional partners, agencies and event organisers, and manage vendors and contracts. Report on cost per outcome, conversion and ROI to Marketing and Sales leadership, and adjust the plan using the data. Manage and develop [X] direct reports and agency partners, and set a high bar for quality and collaboration.

Требования:

3-5 years in B2B marketing, with significant experience in field marketing, events and campaigns, including recent regional or EMEA leadership. Experience marketing a platform, developer or technical product, and an understanding of how a PLG motion transitions to a sales-led model. A record of owning a regional marketing plan and budget and meeting pipeline targets, with results you can quantify. Strong working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR) that shape programs. Experience managing people, agencies and vendors, and building a team culture that is collaborative and accountable. Close partnership with Sales leadership on lead quality, routing and attribution, using tools such as Salesforce and a marketing automation platform. Clear, collaborative communication with technical audiences and senior executives. Willingness to travel for in person events

Условия:

• Participation in the company’s employee share options plan
• Tenure-Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays
• Flexible working from home policy
• Work from outside of the UK for up to 6 months each year
• TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment-free support for any work, health, or life challenge
• Enhanced parental leave
• Bike2Work scheme
• Annual learning and development allowance
• We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join.
• Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
• Company-funded fertility and family-forming programmes
• Menopause care programme with Maven
• Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs
• Sabbatical Program: 5-week paid sabbatical available after 5 years of employment