Field marketing manager

Index Exchange; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Pension / retirement matching

Equity package

Parental leave

Job summary

Index Exchange ищет старшего менеджера по Field Marketing для Европы, с фокусом на рынке Великобритании. Вы будете локализовывать глобальную стратегию, работать с кросс-функциональными командами и управлять бюджетом региона, обеспечивая рост продаж и узнаваемость бренда.

Ваша задача — планировать и внедрять региональные кампании, поддерживать партнёрства и развивать speaking-инициативы, а также анализировать результаты и оптимизировать программы на основе данных.

Qualifications

• Опыт разработки и реализации go-to-market планов по регионам.
• Опыт работы с бюджетами и измерением ROI на региональном уровне.
• Умение строить и поддерживать межфункциональные партнерства.
• Сильные навыки устной и письменной коммуникации, презентации.
• Опыт работы с медиа и партнерскими программами в B2B.
• Знание английского на профессиональном уровне.

Responsibilities

• Расширение и локализация глобальной маркетинговой стратегии под рынок UK.
• Сотрудничество с командами маркетинга, продуктового маркетинга и продаж регион.
• Управление бюджетом региона и отчетность по результатам воронки и ROI.
• Управление отношениями с вендорами и оптимизация вариантов сотрудничества.
• Определение локализационных возможностей и адаптация глобального контента.
• Поиск и организацию speaking opportunities на индустриальных мероприятиях.
• Развитие партнерств и membership-стратегий для повышения видимости бренда.

Skills

Стратегия маркетинга

Go-to-market планы

Управление бюджетом

Межфункциональное сотрудничество

Коммуникации и презентации

Аналитика и ROI

Контент-маркетинг

Цифровой маркетинг

Tools

Salesforce

Marketo

Ad tech / digital advertising

Job description

Описание:

Index Exchange is looking for a Senior Field Marketing Manager for Europe to plan and execute a regional strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception and local customer acquisition and retention.

Задачи:

• Extend and localise our global marketing and communications strategy to the UK market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth
• Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions
• Manage the marketing budget for the region and provide updates on impact in the funnel including ROI
• Manage vendor relationships and ensure best outcomes for Index Exchange across a variety of settings
• Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations
• Identify and secure speaking opportunities at industry events within the region, to either increase, maintain or solidify awareness for Index Exchange
• Maintain, amplify, and discover new ways to leverage industry memberships
• Identify local stakeholder needs, and relay information to the relevant teams
• Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes
• Oversee regional speaking and thought leadership strategy, supporting the team in securing high-impact speaking opportunities and industry visibility
• Develop and oversee regional industry partnership and membership strategies to maximise brand visibility, engagement, and business impact
• Lead regional marketing planning and business reviews, using performance insights to optimise programmes, investment decisions, and team priorities
• Drive the development of customer advocacy programmes and case studies that support regional growth objectives and key marketing initiatives
• Collect product and competitive knowledge, communicating all critical points to regional & central teams
• Own the regional content and audience engagement strategy, ensuring alignment across European markets and effective execution through the field marketing team

Требования:

• Very organised, detail-oriented, deadline-disciplined and can work autonomously
• Able to create innovative marketing and communications programmes that drive impact
• Experienced in building and executing go-to-market plans and integrated marketing programs by country or region
• Hands-on, collaborative, a multi-tasker, strategic thinker, self-motivated and analytical
• A superior communicator, both written and verbal with excellent presentation skills
• Able to make the complex simple--in communication and in streamlining or improving processes
• 7-8 years of experience in a marketing position, in a comparable fast-growing company
• Track record of creating impactful marketing campaigns tied back to ROI metrics
• Understanding of complex buying/selling processes
• Professional level of English, spoken and written
• Excellent verbal and written communication
• Proven ability to work with media
• Solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
• Excellent copywriting skills
• Digital marketing experience
• Будет плюсом: Experience with business tools such as Salesforce, Marketo preferred; Preferred: Ad tech/ digital advertising experience; Multiple European languages preferred

Условия:

• Comprehensive health, dental, and vision plans for you and your dependents
• Paid time off, health days, and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Generous parental leave available to birthing, non-birthing, and adoptive parents
• Annual well-being allowance plus fitness discounts and group wellness activities
• Employee assistance program
• Mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Monthly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse, equitable, and inclusive environment – learn more here