Marketing Manager

Freedom Brewery; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading brewery in the UK is seeking a Marketing Manager to elevate their digital presence. The role involves developing strategies, managing social media, and analyzing performance metrics. Ideal candidates will have extensive experience in digital marketing and a passion for the beverage industry.

Benefits

3% pension contribution

Discounted beer

25 days holidays + Bank Holidays

Qualifications

• 5+ years of digital and social media marketing experience.
• Demonstrable experience in creating and leading digital marketing strategies.

Responsibilities

• Lead the design and delivery of the digital strategy for the brands.
• Manage social media strategy and content creation.
• Analyze performance and report KPIs to stakeholders.

Skills

Digital Marketing

Social Media Management

Content Creation

Analytical Skills

Communication

Job description

Direct message the job poster from Freedom Brewery

Freedom Brewery is Britain’s original, independent, premium lager brewery. For approaching 30 years, we’ve used proven, traditional techniques to create authentic, crisp, cleaner-tasting lagers. We champion our independence because it allows us to produce proper Lager, brewed right and is the key to our pioneering spirit.

Toast, now working with Freedom, set out to make beer that tastes amazing and does amazing things too. That’s why we brew with surplus bread, turning leftover loaves into liquid gold. What’s more, we invest all profits in charities to buy Mother Nature a round.

Raise a Toast: Toastbrewing.com | @toast.brewing on Instagram| Facebook|LinkedIn

Job Description

As our marketing manager, you will lead the design and delivery of the digital strategy for the Freedom and Toast brands. You will combine data-led insights and creative, innovative content to elevate the brands online, and achieve wider, smarter reach and deeper engagement with our target audiences.

Digital Strategy & Execution - You will lead the evolution of the digital strategies for the Freedom and Toast brands and be responsible for the marketing budget. This includes owning the social media strategy, with an initial focus on Instagram, Facebook and LinkedIn, expanding to include TikTok.

Social Media Management & Content Creation - You will lead the day to day execution of the social media strategy for both brands. This includes monthly content planning, fresh content creation (copywriting, videography, photography that appeals to the target audiences), scheduling of posts and community engagement (managing DMs, engaging with aligned accounts etc). To create content, you would be expected to attend key events and visit outlets with the sales team.

Influencer & Brand partnerships, and PR - You will continue to nurture the relationships already built by each brand, and develop new partnerships to optimize earned media opportunities. You will also manage PR, including inbound queries and the drafting and management of press releases for key campaigns.

Website content and email management - You will work closely with our brand manager to create content for newsletters, blog posts and other website content, including supporting with Search Engine Optimisation.

Analysis & Reporting - You will analyse the performance of our digital strategy, implement changes from the learnings and own the dashboard to report KPIs to key internal stakeholders. You will also lead ongoing digital brand research and establish a listening tool to gather insight to inform the evolution of the brand plans and campaigns.

Other internal support - internal comms and culture development (including educating the team social media), investor comms, and comms for events.

Experience Requirements

We are an inclusive employer and welcome applications from people with diverse backgrounds. No University Degree required. You must be eligible to work in the UK.

• Demonstrable experience in creating and leading digital marketing strategies, with an ability to manage multiple brand identities.
• 5+ years’ experience of digital and social media marketing, preferably in an FMCG environment, including creating digital social campaigns that engage, inform and motivate purchase.
• 2+ years’ experience in other areas of brand marketing/comms with a good general marketing understanding and awareness including managing email marketing.
• Knowledge of e-commerce is beneficial
• Highly motivated and creative with a passion for great beer, brewing and with purpose driven brands
• Entrepreneurial and influential with good communication and networking skills
• Experienced at project, budget and agency management.
• Exceptionally organized and proactive
• Team oriented
• Excellent written, copywriting and verbal communication skills
• Good analytical skills and data-driven thinking
• Enjoy keeping up to date with the latest trends and best practices in online marketing

Job Information

Start Date: ASAP

Location: London. We are a flexible employer and support hybrid working.

Benefits: 3% pension contribution, discounted beer, 25 days holidays + Bank Holidays

Deadline to apply: 21st May 2025

How to apply: Attach your CV & a cover note that explains why you're a great fit for the role.

All your information will be kept confidential according to GDPR guidelines.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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