Marketing Manager

Grassroots Recruitment Ltd; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Manager to execute field marketing strategies in the UK and Ireland. This role involves creating and managing marketing campaigns, budget management, and collaborating closely with sales teams. The position is ideal for a Marketing Executive looking to advance their career, offering an exciting opportunity in a dynamic environment.

Qualifications

• Relevant experience in demand generation marketing.
• Knowledge of marketing principles and tools.
• Proven project and budget management skills.

Responsibilities

• Execute the field marketing plan for UK and Ireland.
• Create and manage marketing campaigns including digital and events.
• Engage closely with sales and develop local demand generation campaigns.

Skills

Demand generation marketing experience

Digital marketing

Project management

Budget management

Interpersonal skills

Communication skills

Job description

The Marketing Manager will execute the Field Marketing (Demand Gen) Plan for the UK and Ireland market with the potential expansion to other countries in the future. With guidance from the Marketing Director, the Marketing Manager will be responsible for creating and executing the marketing campaigns in plan (Digital and F2F events, Asset Syndication, Email campaigns as an example), to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing, activities and will require close engagement with Sales and the Account Development Executive (ADE) team.

This individual will need to be able to work directly with suppliers, manage the field marketing budget and if/when required, develop, execute and track local and account specific demand generation campaigns.

There will be an opportunity to assist with large 3rd Party tradeshow event management as well company owned events.

This position would be suitable for a Marketing Executive/Assistant who is looking to progress their career into a Marketing Manager position.

Skills Required:

• Strong work-ethic and can-do attitude.
• Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing, ideally within the Software IT Industry.
• Account Based, Digital, and/or Social Media marketing experience is a plus.
• Knowledge of marketing principles, practices, tactics, tools.
• Knowledge of direct marketing, customer event, vendor practices and procedures.
• Able to demonstrate experience in creating and executing virtual customer demand-gen touches, experiences, and events.
• Experience analyzing results and driving improvements into campaigns / tactics.
• Experience working with Enterprise customers, sales and/or channel partners a plus.
• Strong project and budget management skills.
• Excellent interpersonal, written and verbal communications skills.

The role is based in Reading with 3 days a week required on site.

Application Response Policy

To apply, please submit your CV by clicking on the relevant links. If successful you will be contacted by one of our consultants within 3 working days. Unfortunately due to the volume of applications we expect to receive, if you do not hear from us within this time you should presume your application has been unsuccessful on this occasion.

Recruitment & Diversity Statement

Grassroots Recruitment is acting as a recruitment agency and a recruitment business in respect of this vacancy. Grassroots Recruitment is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, sex, sexual orientation, marital status, religion or disability.