Marketing Manager

Caramel Talent; London; Remote; GBP 40,000 - 45,000; Full time

Job summary

Caramel Talent is seeking a Marketing Manager in London to lead growth initiatives for a well-established brand in the beauty and personal care industry. The ideal candidate will have a strong background in digital marketing, brand strategy, and campaign execution, with a passion for beauty. This role involves developing marketing campaigns across various channels and collaborating with teams to enhance brand visibility.

Benefits

Flexible salary for the right candidate

Full onboarding support

Qualifications

• Prior experience in the beauty industry is essential.
• Strong grasp of digital marketing and brand strategy.
• Proven track record in campaign execution.

Responsibilities

• Develop and execute marketing campaigns across platforms.
• Track campaign effectiveness and use data to refine strategies.
• Oversee creation of impactful marketing assets.

Skills

Organisational skills

Influencer marketing

Analytical mindset

Copywriting

Brand marketing

Job description

This range is provided by Caramel Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Kindly note: Prior experience in the beauty industry (haircare, skincare, cosmetics, or beauty tools) is essential for this role. Candidates without relevant industry background will not be progressed.

Marketing Manager – Beauty & Personal Care

Join a Leading Brand in the Beauty & Personal Care Industry!

A well-established and ambitious brand in the beauty and personal care sector is looking for an innovative Marketing Manager to lead strategic growth and engagement initiatives. This role is perfect for a results-oriented professional with a strong grasp of digital marketing, brand strategy, and campaign execution. If you have a passion for beauty and a drive for creating impactful marketing strategies, we’d love to hear from you!

Role Overview

As a Marketing Manager, you will play a crucial role in developing and executing marketing campaigns across digital, social, and traditional platforms. Your creativity, analytical mindset, and leadership skills will be instrumental in building brand awareness and fostering customer loyalty.

Key Responsibilities

• Strategic Alliances & Outreach – Build and nurture relationships with agencies, influencers, and industry stakeholders to amplify brand presence.
• Analytics & Performance Insights – Track campaign effectiveness, assess key performance indicators and use data-driven insights to refine strategies.
• Campaign Execution & Engagement – Plan and manage digital and social campaigns that drive audience interaction and align with business goals.
• Content & Creative Direction – Oversee the creation of impactful marketing assets and storytelling that connect with the target audience.
• Cross-functional Coordination – Collaborate with internal teams and external partners to ensure seamless execution of marketing initiatives.
• Marketing Strategy & Brand Growth – Design and execute comprehensive marketing initiatives that enhance brand visibility and market positioning.

What We’re Looking For

• Exceptional organisational skills with a proactive approach to marketing initiatives.
• Hands-on experience in influencer marketing, PR campaigns, and external brand partnerships.
• Strong copywriting abilities with a deep understanding of engaging brand messaging.
• Analytical mindset with the ability to interpret data and refine marketing strategies for improved results.
• Proven track record in brand marketing, digital strategy, and campaign execution within the beauty, personal care, haircare, skincare, or cosmetics industries.
• Bonus: Sales experience is a plus and is welcome.

Salary & Benefits:

• Up to £45,000 per annum (flexible for the right candidate).
• Remote role, open to candidates based anywhere in the United Kingdom.
• Immediate start preferred, with full onboarding support.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting and Personal Care Product Manufacturing

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