Demand Generation Marketing Manager

5874 Commerce; United Kingdom; Remote; GBP 40,000 - 50,000; Full time

Job summary

A leading marketing agency based in the UK is seeking a Demand Generation Marketing Manager to join their team. The role involves developing and executing marketing campaigns to generate leads and support the sales pipeline. Ideal candidates will have extensive B2B marketing experience and strong analytical and communication skills, with an emphasis on creativity and independence.

Benefits

Flexible working arrangements

Career development opportunities

Inclusive workplace culture

Qualifications

• Experience designing and implementing demand generation campaigns.
• Proven track record of achieving MQL targets through effective marketing strategies.
• Strong teamwork and collaboration skills in marketing contexts.

Responsibilities

• Develop and execute integrated marketing campaigns that attract leads.
• Monitor and report on campaign performance using analytics tools.
• Collaborate on content with teams to create engaging marketing materials.

Skills

Analytical Skills

Communication Skills

Project Management

Creativity

Independence

Education

2-4 years of B2B marketing experience

Tools

Google Analytics

CRM Systems

HubSpot

Job description

At 5874, we care about people and we want to prioritise you as an individual. We can provide you with the skills and opportunity to develop and reach your full potential – what’s most important is that you’re a good fit and willing to learn – what you don’t know we can teach you. If you feel you are up for this role, then we want to hear from you.

Our Expectations of you

• Strategic & Hands-On : Be a strategic thinker who can balance creativity with data-driven decision making while executing campaigns effectively
• Independent Remote Worker: Work autonomously in a remote environment while maintaining excellent communication and collaboration with team members
• Ownership & Initiative : Take full ownership of your projects, demonstrate proactive thinking, and drive results without constant oversight
• Experimental Mindset: Embrace testing new approaches and aren't afraid to experiment with innovative strategies to achieve better results
• Adaptable & Resilient: Quickly adapt to changing priorities and learn from campaign results, as demand generation involves constant testing and iteration
• Industry Awareness: Stay current with marketing trends, tools, and best practices to bring fresh insights that keep us competitive

The Role

We're seeking an experienced Demand Generation Marketing Manager to join our commercial team and drive measurable growth in our marketing pipeline. This is an excellent opportunity for a marketing professional looking to take the next step in their career while making a significant impact at our agency.

This hands-on role is perfect for someone who thrives on creating compelling campaigns that attract, engage, and convert prospects into marketing qualified leads (MQLs). You'll work collaboratively with our Marketing Director, CEO and other members of the team, bringing your experience and fresh perspective to help shape our marketing strategy.

Working remotely with flexibility to travel as needed, you'll be responsible for developing and executing integrated marketing campaigns that increase brand awareness, generate quality leads, and support our sales team with a robust pipeline of prospects.

Responsibilities

• Campaign Development & Execution : Design, implement, and optimise multi-channel demand generation campaigns across digital platforms including email, social media, content marketing, and paid advertising
• Lead Generation & Nurturing: Create and manage lead nurturing sequences and automated workflows to move prospects through the marketing funnel
• Content Strategy: Collaborate with content creators to develop compelling marketing materials, including whitepapers, case studies, webinars, and blog content that drives engagement and conversions
• Performance Analysis: Monitor, analyse, and report on campaign performance using marketing analytics tools, providing actionable insights and recommendations for optimisation
• MQL Generation: Implement strategies to increase the quantity and quality of marketing qualified leads, working closely with the commercial team to ensure smooth lead handoff
• Market Research: Conduct research on target audiences, competitors, and industry trends to inform campaign strategy and messaging
• Event Marketing: Support virtual and in-person events, trade shows, and webinars as lead generation opportunities
• CRM Management: Maintain accurate prospect and customer data in CRM systems, ensuring proper lead scoring and segmentation
• Cross-functional Collaboration: Work closely with sales, product, and customer success teams to align marketing efforts with business objectives
• Experience: 2-4 years of B2B marketing experience with demonstrated success in demand generation, lead generation, or digital marketing
• Analytics & Reporting: Strong analytical skills with experience using Google Analytics, marketing attribution tools, and creating performance dashboards
• Content Marketing: Understanding of content marketing principles and experience creating or briefing compelling marketing content
• Campaign Management: Proven ability to manage multiple campaigns simultaneously while meeting deadlines and budget constraints
• Communication Skills: Excellent written and verbal communication skills with the ability to create persuasive marketing copy and present findings to stakeholders
• Technical Aptitude: Comfortable learning new marketing technologies and tools quickly
• Project Management: Strong organisational skills with experience managing complex, multi-channel marketing projects
• Results-Oriented Mindset: Track record of meeting or exceeding lead generation and MQL targets

Bonus Skills

• Experience working within the eCommerce industry
• Experience developing and managing strong stakeholder relationships
• Understanding of search engine optimisation and search engine marketing principles
• Experience with Google Ads, LinkedIn Ads, Facebook Ads, or other paid social/search platforms
• Experience with HubSpot's marketing automation, CRM, and reporting features

Remuneration

Equality, Diversity & Inclusion Statement

5874 Commerce is committed to encouraging equality, diversity and inclusion among our workforce, as well as eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best. We are committed to zero discrimination both internally and externally regardless of visible or invisible differences such as sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital/civil partnership, family status including single parents, socio-economic background and pregnancy and maternity. We provide reasonable adjustments and are committed to an inclusive and accessible recruitment process. 5874 Commerce also strives to create a working environment free of bullying, harassment, victimisation and unlawful discrimination, promoting dignity and respect for all, where individual differences and the contributions of all staff are recognised and valued.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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