Marketing Manager

MTD Training Careers; Coventry; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading training company in Coventry is seeking a Marketing Manager to oversee marketing activities across three brands. The ideal candidate will manage a marketing executive while being hands-on with content creation, SEO, and AI search. Responsibilities include writing high-quality content, conducting keyword research, and optimizing existing materials for improved performance. A strong attitude towards growth and collaboration is essential for this role.

Qualifications

• Proven experience in content creation and SEO.
• Ability to monitor and report on marketing performance.
• Strong collaboration skills across teams.

Responsibilities

• Write high-quality blog articles, landing pages, and other website content.
• Conduct keyword research and competitor analysis.
• Optimise existing content for visibility in search engines.

Skills

Content creation

SEO

AI search

Keyword research

Competitor analysis

Tools

Google Analytics

Search Console

AHREFS

Job description

Were looking for a Marketing Manager who will oversee the marketing activities of 3 training brands.

You’ll be comfortable being a player / manager, managing a marketing executive and also carrying out marketing duties yourself.

Your work will predominately consist of content creation, SEO and AI search.

Above all else, were after the right attitude and someone who wants to grow, improve and progress.

Key Responsibilities :

• Write high-quality blog articles, landing pages, and other website content with SEO and AI search best practices in mind
• Conduct keyword research and competitor analysis to identify content gaps and ranking opportunities
• Optimise existing content for improved visibility and performance in search engines and AI platforms
• Support the creation of email campaigns, social media posts, and other marketing collateral
• Monitor and report on SEO performance, using tools like Google Analytics, Search Console, and AHREFS
• Stay up to date with the latest developments in AI search tools, SEO trends, and content marketing strategies
• Collaborate with other departments to ensure marketing efforts align with wider business goals

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