Legacy Marketing Lead

TN United Kingdom; United Kingdom; Remote; GBP 34,000 - 39,000; Full time

Job summary

An established industry player is seeking a Legacy Lead to enhance their fundraising efforts through innovative marketing strategies. This role involves developing impactful campaigns and collaborating with partners to grow the legacy pipeline. You will work closely with the Legacy and In Memory Manager to ensure the best possible experience for those affected by bereavement. With a commitment to professional development and flexible working arrangements, this is an exciting opportunity to make a meaningful impact in the charity sector while enjoying a supportive work environment.

Benefits

Season Ticket Loan

Defined Contribution Pension Scheme

Loan Schemes for Bikes and Computers

Introduce a Friend Scheme

Childcare Cost Support

Marie Curie Blue Light Card

Benefit-Hub Discount Scheme

Life Assurance

Eye Care Support

Annual Leave: 25 Days

Qualifications

• Experience in developing marketing strategies to grow legacy pipeline.
• Strong knowledge of Legacy and In Memory Giving in the third sector.

Responsibilities

• Develop and execute Legacy Awareness Campaign.
• Collaborate with Will writing service partners.

Skills

Marketing Strategy Development

Legacy and In Memory Giving Knowledge

Project Management

Stakeholder Relationship Management

Data Analysis

Job description

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Salary: £34,500 to £38,324 per annum (depending on experience)

Hours/Contract: Permanent 35 hours per week

Based: UK wide (home based)

Interview date: w/c 26th August/2nd September

Marie Curie is the UK’s leading end of life charity. We aim to ensure everyone has the right end of life care and support. Fundraising plays a vital role in achieving this goal.

Legacies are our most significant growth opportunity in fundraising over the next five years. Our legacy and In Memory giving programmes are key to delivering Marie Curie’s strategy of providing the best possible experience for those affected by dying, death, and bereavement, tailored to their wishes.

The Legacy Lead will develop and execute Marie Curie’s DRTV Legacy Awareness Campaign and collaborate with our free Will writing service partners. Working alongside the Legacy and In Memory Manager and the wider legacy team, the role will support the development and delivery of the legacy giving strategy to grow and safeguard the legacy pipeline.

Key Criteria:

• Experience in developing and implementing marketing strategies aligned with organisational goals to grow the legacy pipeline.
• Strong knowledge of Legacy and In Memory Giving within the third sector.
• Proven track record in managing income and expenditure.
• Excellent project management skills.
• Ability to build and manage relationships with external stakeholders and internal teams.
• Skills in using data and insights to inform decisions and optimise outcomes.

Additional benefits include:

• Season ticket loan for travel
• Defined contribution pension scheme
• Loan schemes for bikes, computers, and satellite navigation systems
• Introduce a Friend scheme
• Support with childcare costs (T&Cs apply)
• Marie Curie Blue Light Card
• Benefit-Hub Discount Scheme
• Life assurance for all employees
• Eye care support under Display Screen Equipment (DSE) regulations

What’s in it for you:

• Annual leave: 25 days plus public holidays (varies by region)
• Parental and sick leave policies
• Opportunities for professional development
• Industry-leading training programs
• Flexible working arrangements
• Free DBS/PVG/Access NI checks

For more information or an informal chat, please contact our Legacy and In Memory Manager, Abbie Barton.

To apply, send your recent CV and cover letter detailing your experience, how you meet the person specification, and why you want to work at Marie Curie.

Marie Curie is committed to diversity and inclusion. We welcome candidates from all backgrounds and are dedicated to creating a safe, supportive, and equitable workplace. We support reasonable adjustments throughout the application process.

We reserve the right to close this vacancy early. Agencies need not apply.