Marketing Analyst

Harnham; Greater London; Hybrid; GBP 24,000 - 40,000; Full time

Job summary

Harnham in London is seeking a Marketing & Customer Analyst to join a data-led organisation. The role focuses on turning complex datasets into actionable insights that shape marketing performance and customer strategy, delivering measurable impact.

You will work on diverse projects, build dashboards, and collaborate with cross-functional teams to improve marketing effectiveness and customer outcomes.

Qualifications

• Strong experience in marketing analytics and customer insight.
• Advanced Excel skills, including data manipulation, analysis, and reporting.
• Experience using Python for data analysis and data preparation.
• Strong dashboarding and data visualisation capabilities.
• Ability to communicate complex findings clearly to both technical and non-technical audiences.
• Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rates, and customer metrics.
• Experience working with digital marketing, customer, or campaign performance data.
• A naturally inquisitive and commercially minded approach to problem solving.

Responsibilities

• Analyse customer and marketing data to identify trends, opportunities, and actionable insights.
• Evaluate marketing performance across digital and paid media channels.
• Conduct customer behaviour analysis, including retention, loyalty, segmentation, and purchasing patterns.
• Build and maintain dashboards and visualisations using tools such as Power BI, Tableau, or Looker.
• Develop clear presentations and insight-led recommendations for stakeholders.
• Work with large datasets using Excel and Python to support reporting and advanced analytics.
• Collaborate with cross-functional teams to improve marketing effectiveness and customer performance.
• Support ad hoc analytical projects and contribute to continuous improvement initiatives.

Job description

Marketing & Customer Analyst

London, Hybrid | Up to £40,000

This is an excellent opportunity for a commercially focused Marketing & Customer Analyst to join a growing, data-led organisation where analytics plays a key role in shaping marketing performance and customer strategy. You'll work across a range of projects, turning complex datasets into actionable insights that influence business decisions and deliver measurable impact.

The Company

They are a well-established organisation with a strong focus on data, analytics, and customer insight. Their team works across a variety of marketing and customer analytics projects, helping stakeholders make smarter, evidence-based decisions. They foster a collaborative environment where analytical thinking is valued and professional development is actively supported. This is an opportunity to work with experienced data professionals on high-impact projects while continuing to build your technical and commercial expertise.

The Role

• Analyse customer and marketing data to identify trends, opportunities, and actionable insights.
• Evaluate marketing performance across digital and paid media channels.
• Conduct customer behaviour analysis, including retention, loyalty, segmentation, and purchasing patterns.
• Build and maintain dashboards and visualisations using tools such as Power BI, Tableau, or Looker.
• Develop clear presentations and insight-led recommendations for stakeholders.
• Work with large datasets using Excel and Python to support reporting and advanced analytics.
• Collaborate with cross-functional teams to improve marketing effectiveness and customer performance.
• Support ad hoc analytical projects and contribute to continuous improvement initiatives.

Your Skills & Experience

• Strong experience in marketing analytics and customer insight.
• Advanced Excel skills, including data manipulation, analysis, and reporting.
• Experience using Python for data analysis and data preparation.
• Strong dashboarding and data visualisation capabilities.
• Ability to communicate complex findings clearly to both technical and non-technical audiences.
• Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rates, and customer metrics.
• Experience working with digital marketing, customer, or campaign performance data.
• A naturally inquisitive and commercially minded approach to problem solving.