Senior Marketing Analytics & Insights Lead | Hybrid

Allianz; Lower Blandford St Mary; Hybrid; GBP 40,000 - 54,000; Full time

Benefits offered by this job

Flexible buy/sell holiday options

Hybrid working

Annual bonus

Contributory pension scheme

Development days

Insurance product discounts

Retail discounts

Volunteering days

Job summary

Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured and optimised. You will own reporting, analytics and insight generation using Power BI and Adobe.

Based in London or Bournemouth with a hybrid pattern (2 days a month in the office), you will build dashboards, define KPI frameworks, perform SQL analytics in Databricks, and translate insights for leadership.

Qualifications

• Proven expertise in Adobe Analytics, Launch, Edge and AEP.
• Strong SQL for complex querying, data transformation and analysis.
• Dashboard development and digital performance measurement.
• Significant experience designing and building advanced Power BI solutions, including data modelling and DAX.
• Experience working within marketing analytics, digital analytics, business intelligence or related analytical environments.
• Strong understanding of marketing performance measurement, attribution and customer journey analytics.
• Excellent numerical, analytical and problem-solving skills.
• Ability to present insights clearly to technical and non-technical audiences.
• Strong stakeholder management and communication skills.

Responsibilities

• Own the design, development and continuous improvement of marketing reporting and dashboards.
• Act as the marketing SME for Adobe Analytics.
• Build and maintain reporting assets with KPI definitions and visual standards.
• Use Databricks SQL to extract, transform and analyze large datasets from multiple sources.
• Develop reusable data models and reporting structures.
• Conduct deep-dive analysis on campaign performance and ROI.
• Translate complex data into actionable recommendations for leadership.
• Support evidence-based decisions by identifying trends and opportunities.
• Develop measurement frameworks and KPI hierarchies.
• Collaborate with Data, IT, Digital Distribution, Trading and Finance teams.
• Champion experimentation and AI-driven optimisation.
• Promote data literacy across marketing.

Skills

Adobe Analytics

SQL

Power BI

Excel (advanced)

Stakeholder management

Data visualization

Marketing analytics

Attribution & customer journey

Tools

Adobe Launch

Databricks

Job description

Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured and optimised. You will own reporting, analytics and insight generation using Power BI and Adobe.

Based in London or Bournemouth with a hybrid pattern (2 days a month in the office), you will build dashboards, define KPI frameworks, perform SQL analytics in Databricks, and translate insights for leadership.