Marketing Analytics Lead: Insights, Dashboards & AI

Allianz UK; Greater London; Hybride; GBP 42 000 - 54 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Annual bonus

Contributory pension

Résumé du poste

Allianz UK is seeking a Marketing Reporting & Analytics Specialist in London or Bournemouth. Hybrid role requiring office attendance 2 days per month, focusing on measuring, interpreting and optimising marketing performance using Power BI, Adobe Analytics, and AI-driven insights.

You will build dashboards, develop KPI hierarchies, work with data teams, and translate complex data into clear recommendations for marketing and business leaders.

Qualifications

• Own the design and continuous improvement of marketing reporting using Power BI and Adobe.
• Act as SME for Adobe Analytics, delivering digital insights.
• Maintain reporting assets with consistent KPI definitions and visuals.
• Use Databricks and SQL to process large datasets from multiple sources.
• Develop reusable data models and reporting structures.
• Perform deep-dive analyses of campaigns, customers and ROI.
• Translate data into actionable recommendations for leaders.
• Support evidence-based decisions by identifying trends.
• Build measurement frameworks, attribution and KPI hierarchies.
• Collaborate with Data, IT, Digital Distribution, Trading and Finance.
• Champion experimentation and AI-driven optimisation.
• Explore AI and automation to boost marketing effectiveness.
• Lead stakeholder discussions and gather reporting requirements.
• Promote data literacy and best practices across marketing.

Responsabilités

• Design and deliver marketing dashboards and reports.
• Collaborate with cross-functional teams to define metrics.
• Identify data quality issues and ensure governance.
• Automate reporting workflows to improve efficiency.

Connaissances

Adobe Analytics

SQL

Power BI

Data modelling

KPI measurement

Stakeholder mgmt

Data governance

Excel advanced

AEP

DAX

Outils

Databricks

Adobe Launch

Google Analytics

Tealium

GTM

Azure

Description du poste

Allianz UK is seeking a Marketing Reporting & Analytics Specialist in London or Bournemouth. Hybrid role requiring office attendance 2 days per month, focusing on measuring, interpreting and optimising marketing performance using Power BI, Adobe Analytics, and AI-driven insights.

You will build dashboards, develop KPI hierarchies, work with data teams, and translate complex data into clear recommendations for marketing and business leaders.