MI & Insight Analyst - (Sales & Marketing)

Project People; Theale; On-site; GBP 40,000 - 60,000; Full time

Job summary

Project People is seeking an experienced MI & Insight Analyst to deliver end-to-end reporting and insights across Sales & Marketing activities in Theale. This role is crucial for driving growth through accurate, actionable insights on campaign performance and customer lifecycle reporting.

The ideal candidate will have strong experience in MI reporting and expertise in dashboarding tools like Power BI and Excel. You'll work closely with various teams to improve decision-making and optimize business performance.

Qualifications

• Strong experience in commercial MI/performance reporting.
• Expertise in dashboarding and data visualisation tools.
• Knowledge of CRM, marketing automation and B2B funnel metrics.
• Excellent analytical and stakeholder management skills.
• Experience improving reporting cadence and visibility.

Responsibilities

• Own weekly, monthly and quarterly reporting packs.
• Build dashboards and performance reporting tools.
• Analyse funnel health and customer metrics.
• Ensure CRM data quality and reporting governance.
• Translate complex data into actionable insights.

Skills

Commercial MI/performance reporting

Dashboarding and data visualisation tools (Power BI, Excel)

CRM and marketing automation knowledge

Analytical skills

Stakeholder management

Insight storytelling skills

Tools

Power BI

Excel

GA4

HubSpot

Monday.com

Job description

Permanent

Theale/Home

We’re looking for an experienced MI & Insight Analyst to own and deliver end-to-end reporting, dashboards, insights and performance analysis across Sales & Marketing activity.

This role will play a key part in driving growth by providing accurate, actionable insight across campaign performance, lead funnels, conversion metrics, pipeline attribution and customer lifecycle reporting. You’ll partner closely with Sales, Marketing, Operations and Data teams to improve visibility, forecasting, optimisation and decision‑making across the business.

Key responsibilities include:

• Owning weekly, monthly and quarterly reporting packs
• Building dashboards and performance reporting tools
• Analysing funnel health, ROI, attribution and customer metrics
• Ensuring CRM data quality and reporting governance
• Translating complex data into clear commercial insights and recommendations
• Supporting leadership and board‑level reporting

We’re looking for someone with:

• Strong experience in commercial MI/performance reporting
• Expertise in dashboarding and data visualisation tools (Power BI, Excel, GA4, HubSpot, Monday.com etc.)
• Knowledge of CRM, marketing automation and B2B funnel metrics
• Excellent analytical, stakeholder management and insight storytelling skills
• Experience improving reporting cadence, visibility and decision‑making

This is a fantastic opportunity to join a fast‑paced, growth‑focused environment where data and insight directly influence business performance and strategy.