Marketing Analytics & Insights Leader (Power BI + Adobe)

Allianz; Christchurch; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Annual performance bonus

Pension scheme

Flexible benefits

Career development

Job summary

Allianz is seeking a marketing analytics specialist to lead reporting and dashboard development using Power BI and Adobe Analytics. You will extract insights from large datasets, build scalable data models, and partner with marketing, data and IT teams.

You will translate complex data into actionable insights for executives, drive attribution frameworks, and champion data quality and governance across campaigns and channels. Hybrid working patterns supported.

Qualifications

• Proven expertise in Adobe Analytics including Analytics, Launch, Edge and AEP.
• Strong hands-on experience using SQL for complex querying, data transformation and analysis.
• Dashboard development and digital performance measurement.
• Significant experience designing and building advanced Power BI solutions, including data modelling and DAX.
• Experience working within marketing analytics, digital analytics, business intelligence or related analytical environments.
• Strong understanding of marketing performance measurement, attribution and customer journey analytics.
• Excellent numerical, analytical and problem solving skills.
• Ability to interpret complex information and present insights clearly to both technical and non-technical audiences.
• Strong stakeholder management and communication skills.
• Experience developing dashboards, reports and automated analytical solutions.
• High attention to detail with a strong focus on data quality, governance and accuracy.
• Advanced Excel skills, including complex formulas, pivot tables and scenario modelling.
• Ability to manage multiple priorities and work effectively across cross-functional teams.

Responsibilities

• Own the design, development and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe.
• Act as the marketing subject matter expert for Adobe Analytics, delivering meaningful digital and customer insights.
• Build and maintain reporting assets, ensuring consistent KPI definitions, calculations and visual standards.
• Within Databricks use advanced SQL to extract, transform and analyse large, complex datasets from multiple sources.
• Develop reusable data models and reporting structures that improve efficiency and reporting accuracy.
• Conduct deep-dive analysis across campaign performance, customer behaviour, performance, attribution and ROI.
• Translate complex datasets into clear, actionable recommendations for marketing and business leaders.
• Support evidence-based decision making by identifying trends, opportunities and performance drivers.
• Develop and refine measurement frameworks, attribution methodologies and KPI hierarchies.
• Work closely with Data teams, IT, Digital Distribution team, Trading and Finance teams to maximise business performance and ROI's.
• Champion experimentation, testing and continuous optimisation through data-driven insights.
• Explore emerging technologies, including AI and automation, to enhance marketing effectiveness and efficiency.
• Lead stakeholder discussions to gather reporting requirements and deliver impactful analytical solutions.
• Promote data literacy and best practice across the wider marketing function.

Skills

Adobe Analytics

Power BI

SQL

Data interpretation

Stakeholder management

Communication

Data modelling

Problem solving

Excel

Cross-functional collaboration

A/B testing

Python/R

Tools

Adobe Analytics

Power BI

SQL

Adoble Launch

AEP

Excel

DAX

Job description

Allianz is seeking a marketing analytics specialist to lead reporting and dashboard development using Power BI and Adobe Analytics. You will extract insights from large datasets, build scalable data models, and partner with marketing, data and IT teams.

You will translate complex data into actionable insights for executives, drive attribution frameworks, and champion data quality and governance across campaigns and channels. Hybrid working patterns supported.