Digital Insights Lead for Marketing Analytics

QBE European Operations plc.; Greater London; Ibrido; GBP 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

30 days holiday

Flexible working

Pension

Private medical insurance

Family friendly policies

Remote work abroad

Cycle-to-Work

Descrizione del lavoro

QBE European Operations plc. is seeking a Digital Insights Specialist to lead measurement, insight and optimisation for our international digital marketing efforts.

You will own data-driven analytics across web, email, social, paid media and SEO, partnering with marketing, technology and external agencies to continually learn and improve performance. You will champion AI, automation, and testing programmes, building dashboards and reporting that translate data into actionable business decisions

Competenze

• Strong experience in digital analytics, marketing analytics or related discipline.
• Experience with GA4, GTM, attribution models, event tracking and conversion measurement.
• Strong understanding of website analytics, customer journeys, and digital performance metrics.

Mansioni

• Own performance measurement and analysis across digital marketing channels (web, email, social, paid media, SEO).
• Provide actionable insight to help stakeholders understand performance and make better decisions.
• Develop dashboards and KPI measures for consistent digital performance reporting.

Conoscenze

Digital analytics

GA4

Google Tag Manager

Attribution models

Event tracking

Power BI

SQL

BrightEdge

Strumenti

GA4

Google Tag Manager

Power BI

SQL

BrightEdge

Descrizione del lavoro

QBE European Operations plc. is seeking a Digital Insights Specialist to lead measurement, insight and optimisation for our international digital marketing efforts.

You will own data-driven analytics across web, email, social, paid media and SEO, partnering with marketing, technology and external agencies to continually learn and improve performance. You will champion AI, automation, and testing programmes, building dashboards and reporting that translate data into actionable business decisions