Senior Marketing Reporting and Analytics Specialist

Allianz UK; Greater London; Hybrid; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Annual performance related bonus

Contributory pension

Development days

Employee discounts

Volunteer days

Job summary

Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured and optimised. You will lead reporting, analytics and insight generation, using Power BI and Adobe Analytics to drive data-driven decisions across stakeholders.

Based in London or Bournemouth, this hybrid role requires attending the office regularly and collaborating with Data, IT, Finance and Marketing teams to maximise ROI and implement data-driven strategies, including AI-enabled

Qualifications

• Strong expertise in Adobe Analytics suite (Analytics, Launch, Edge, AEP).
• Advanced SQL for data extraction, transformation and analysis.
• Experience building dashboards and measuring digital performance.
• Extensive Power BI experience including data modelling and DAX.
• Background in marketing analytics, BI or related environments.

Responsibilities

• Own design, development and continuous improvement of marketing reporting and dashboards.
• Act as marketing analytics SME for Adobe Analytics delivering insights.
• Build and maintain KPI definitions, calculations and visual standards.
• Use Databricks SQL to analyse large datasets from multiple sources.
• Develop reusable data models and reporting structures to improve efficiency.
• Conduct deep-dive analyses on campaigns, customer behaviour, ROI.
• Translate data into actionable recommendations for leaders.
• Identify trends and opportunities to support decision making.
• Develop measurement frameworks and KPI hierarchies.
• Collaborate with Data, IT, Digital Distribution, Trading and Finance teams to maximise ROI.
• Champion experimentation and AI-driven optimisation.
• Explore emerging tech to enhance marketing effectiveness.
• Lead discussions to gather reporting requirements and deliver insights.
• Promote data literacy and best practices across marketing.

Skills

Adobe Analytics

SQL

Power BI

DAX

Marketing analytics

Dashboarding

Data modelling

Attribution

Excel

Stakeholder management

Job description

Role Description

Join our Marketing team as a Marketing Reporting & Analytics Specialist, where you will play a pivotal role in shaping how marketing performance is measured, understood and optimised. You will be the subject matter expert for reporting, analytics and insight generation, helping stakeholders make informed decisions through robust data analysis, advanced reporting solutions and innovative use of technology, including AI.

Location

This role is be based in our London or Bournemouth office, please note that this is a hybrid working role with the expectation to attend the office 2 days per month.

Salary Information

Pay: Circa £47,000 per year.

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

• Own the design, development and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe.
• Act as the marketing subject matter expert for Adobe Analytics, delivering meaningful digital and customer insights.
• Build and maintain reporting assets, ensuring consistent KPI definitions, calculations and visual standards.
• Within Databricks use advanced SQL to extract, transform and analyse large, complex datasets from multiple sources.
• Develop reusable data models and reporting structures that improve efficiency and reporting accuracy.
• Conduct deep-dive analysis across campaign performance, customer behaviour, performance, attribution and ROI.
• Translate complex datasets into clear, actionable recommendations for marketing and business leaders.
• Support evidence-based decision making by identifying trends, opportunities and performance drivers.
• Develop and refine measurement frameworks, attribution methodologies and KPI hierarchies.
• Work closely with Data teams, IT, Digital Distribution team, Trading and Finance teams to maximise business performance and ROI’s.
• Champion experimentation, testing and continuous optimisation through data-driven insights.
• Explore emerging technologies, including AI and automation, to enhance marketing effectiveness and efficiency.
• Lead stakeholder discussions to gather reporting requirements and deliver impactful analytical solutions.
• Promote data literacy and best practice across the wider marketing function.

We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

Essential Skills

• Proven expertise in Adobe suit including Analytics, Launch, Edge and AEP.
• Strong hands‑on experience using SQL for complex querying, data transformation and analysis.
• Dashboard development and digital performance measurement.
• Significant experience designing and building advanced Power BI solutions, including data modelling and DAX.
• Experience working within marketing analytics, digital analytics, business intelligence or related analytical environments.
• Strong understanding of marketing performance measurement, attribution and customer journey analytics.
• Excellent numerical, analytical and problem‑solving skills.
• Ability to interpret complex information and present insights clearly to both technical and non-technical audiences.
• Strong stakeholder management and communication skills.
• Experience developing dashboards, reports and automated analytical solutions.
• High attention to detail with a strong focus on data quality, governance and accuracy.
• Advanced Excel skills, including complex formulas, pivot tables and scenario modelling.
• Ability to manage multiple priorities and work effectively across cross-functional teams.

Desirable Skills

• Experience with additional analytics, tag management or digital measurement tools such as Adobe Launch, Google Analytics, Tealium or GTM.
• Knowledge of A/B testing, experimentation frameworks and statistical analysis techniques.
• Experience using Python, R or similar tools for advanced analytics and marketing use cases.
• Exposure to cloud-based data platforms such as Azure, AWS, GCP, Snowflake or BigQuery.
• Familiarity with CRM, CDP, marketing automation and paid media platforms.
• Experience developing predictive analytics, propensity models or automated insight solutions.
• Responsible Artificial Intelligence usage.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we are committed to fostering building an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching. We want to encourage candidates to speak with us about any adjustments they may need. We’re here to support you.

If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme.

Contact our Resourcing team to opt into this scheme or for any assistance with during the recruitment process including larger text, hard copies, or spoken applications. [e-mail]

For any inquiries or to submit your application, please contact: Aoife Magee

If you are an at-risk candidate facing potential redeployment, please include this information in your CV.

Closing date: 28/08/2026

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.