Marketing Executive, CRM

TN United Kingdom; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading convenience retail platform in London is seeking a passionate CRM Executive to enhance customer engagement through innovative CRM initiatives. This role involves collaboration with marketing and cross-functional teams to develop and execute impactful campaigns, leveraging data-driven insights and a customer-first mindset.

Qualifications

• 3+ years’ experience in B2C CRM marketing.
• Hands-on experience using Braze for executing campaigns.
• Proficient in HTML for basic edits.

Responsibilities

• Collaborate to develop CRM calendar and execute campaigns.
• Manage CRM activities across email, push, and in-app.
• Evaluate campaign effectiveness through performance metrics.

Skills

B2C CRM marketing

HTML

Analytical Mindset

Problem-solving

Tools

Braze

GSheets

Looker

Job description

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We are looking for a CRM executive who is passionate about building, delivering, and optimising CRM initiatives. Working closely with cross-functional teams, this opportunity is key to translating the overall strategy into impactful CRM activities.

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

Here’s What You’d Be Doing

• Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
• Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
• Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
• Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
• Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
• Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.

What We’re Looking For

• 3+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
• Proficient in HTML for basic edits.
• Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus).
• Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
• A customer-first mindset with excellent problem-solving skills.
• A proactive thinker with a strong sense of ownership and the ability to think critically and independently.