CRM Officer, CRM Executive, CRM Marketing Executive, CRM Marketing Officer, Senior CRM Officer,[...]

TN United Kingdom; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading university in London is seeking a CRM Officer to enhance student recruitment through engaging email marketing and effective use of CRM systems. The role involves creating communications, managing data, and collaborating with the marketing team to achieve recruitment targets. Applicants should have strong CRM experience, excellent writing skills, and the ability to analyze data effectively.

Benefits

Higher Education benefits

Qualifications

• Strong knowledge of CRM systems like Dynamics 365.
• Proven experience in email marketing and user journeys.

Responsibilities

• Create engaging email communications for prospective students.
• Utilize Dynamics 365 for campaign delivery and tracking.
• Analyze data from ongoing campaigns.

Skills

CRM systems

Email marketing

Data management

Writing skills

Tools

Microsoft Dynamics 365

Excel

Salesforce

Hubspot

Job description

Social network you want to login/join with:

CRM Officer, CRM Executive, CRM Marketing Executive, CRM Marketing Officer, Senior CRM Officer, Senior CRM Executive, London

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Client:

Page Personnel

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

337d3487fc89

Job Views:

2

Posted:

17.05.2025

Expiry Date:

01.07.2025

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Job Description:

• CRM and creative email marketing role based in West London.
• Hands-on position working with Dynamics 365 CRM.

About Our Client

Our client is a university in London that prides itself on its student experience and graduate employability success. They have a collaborative marketing and student recruitment team with on-site full-time work. Additional excellent Higher Education benefits are available.

Job Description

• Create engaging email communications for prospective students, applicants, and offer holders.
• Utilize Microsoft Dynamics 365 (CRM) for campaign delivery, segmentation, and customer journey tracking.
• Evaluate ongoing campaigns, analyze data from Dynamics 365, and manage large data sets in Excel.
• Support the busy clearing period in August to maximize student recruitment targets.
• Collaborate with the Manager and wider team.

The Successful Applicant

• Strong knowledge and experience with CRM systems such as Microsoft Dynamics 365, Salesforce, Hubspot, or similar.
• Proven experience with email marketing, user journeys, and segmentation.
• Excellent writing skills to create engaging email content.
• Strong data management skills, capable of handling large datasets in Excel and analyzing data for decision-making.
• Availability to work onsite full-time and support department needs, including open days (with time back in lieu).