CRM Executive Marketing & Growth · HQ

Justzapp; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company that is revolutionizing the convenience retail market! As a CRM Executive, you will play a vital role in shaping and executing impactful CRM strategies that enhance customer engagement and drive growth. With a focus on collaboration, you'll work closely with cross-functional teams to translate marketing strategies into actionable campaigns across various channels. Your creativity and analytical mindset will be key in evaluating campaign effectiveness and optimizing customer experiences. If you're passionate about CRM marketing and eager to make a significant impact, this is the perfect opportunity for you!

Qualifications

• 3+ years in B2C CRM marketing with hands-on Braze experience.
• Proficient in HTML and comfortable with data analysis tools.

Responsibilities

• Develop and execute CRM campaigns across multiple channels.
• Analyze campaign effectiveness and refine strategies.

Skills

B2C CRM Marketing

Campaign Analysis

Problem-Solving

Creative Thinking

Tools

Braze

GSheets

Looker

HTML

Job description

Marketing Executive, CRM
Vauxhall

We are looking for a CRM executive who is passionate about building, delivering, and optimising CRM initiatives. Working closely with cross-functional teams, this opportunity is key to translating the overall strategy into impactful CRM activities.

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

Here’s What You’d Be Doing

• Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
• Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
• Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
• Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
• Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
• Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.

What We’re Looking For

• 3+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
• Proficient in HTML for basic edits.
• Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus).
• Creative & analytical mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
• A customer-first mindset with excellent problem-solving skills.
• A proactive thinker with a strong sense of ownership and the ability to think critically and independently.