Digital Campaign Executive

Gill Cooke Personnel Ltd T/A The Recruitment Group; Asthall; On-site; GBP 30,000 - 42,000; Full time

Job summary

Gill Cooke Personnel Ltd T/A The Recruitment Group is seeking a Digital Campaign Executive to join their marketing team on a global, B2B basis. This role focuses on owning international email campaigns, marketing automation, and lead nurturing to deliver measurable results.

You will plan, build and optimize campaigns, manage calendars, create automated journeys, analyze KPIs, maintain GDPR compliant data practices and collaborate with Sales, Product and Marketing to drive lead generation and

Qualifications

• 2+ years' experience in email marketing, campaign management or marketing automation.
• B2B marketing experience.
• Experience with CRM and email marketing platforms.
• Strong analytical, copywriting and project management skills.
• Excellent attention to detail.
• Understanding of GDPR and lead nurturing.
• International/multi-language campaign experience is desirable.

Responsibilities

• Plan, build and deliver global email campaigns.
• Manage campaign calendars and multiple deadlines.
• Create automated journeys and nurture campaigns.
• Analyse campaign performance, KPIs and A/B testing.
• Manage customer data in line with GDPR.
• Produce reports and provide actionable insights.
• Work closely with Sales, Product and Marketing teams.
• Support events and post-event lead generation.
• Identify opportunities to improve campaign performance and automation.

Skills

Email marketing

Campaign management

Marketing automation

CRM

B2B marketing

Analytics

Copywriting

Project management

Tools

CRM platforms

Job description

We're recruiting a Digital Campaign Executive for an established international business, to join their growing marketing team.

This is a great opportunity for an experienced digital marketer to take ownership of global email campaigns, marketing automation and lead nurturing within a B2B environment.

Key Responsibilities

• Plan, build and deliver global email campaigns.
• Manage campaign calendars and multiple deadlines.
• Create automated journeys and nurture campaigns.
• Analyse campaign performance, KPIs and A/B testing.
• Manage customer data in line with GDPR.
• Produce reports and provide actionable insights.
• Work closely with Sales, Product and Marketing teams.
• Support events and post-event lead generation.
• Identify opportunities to improve campaign performance and automation.

About You

• 2+ years' experience in email marketing, campaign management or marketing automation.
• B2B marketing experience.
• Experience with CRM and email marketing platforms.
• Strong analytical, copywriting and project management skills.
• Excellent attention to detail.
• Understanding of GDPR and lead nurturing.
• International/multi-language campaign experience is desirable.

If you're creative, curious and love seeing your campaigns deliver results, we'd love to hear from you!

If you would like to know how we will store and process your data, please read our GDPR Data Protection Statement on The Recruitment Group website