Automation & Email Campaigns Lead

The Portfolio Group Inc.; Hinckley and Bosworth; Sur place; GBP 52 000 - 66 000; Plein temps

Résumé du poste

The Portfolio Group Inc. is seeking an Automations Campaigns Manager to own email marketing campaigns, nurture programmes and customer segmentation for SMEs across the UK.

Reporting to the Head of Data & Campaigns, you will transform complex employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business growth. You will continually analyse results and improve performance with data-driven insights.

Qualifications

• Proven experience in email marketing, automation, and lead generation campaigns.
• Proficiency with Marketo or similar automation platforms.
• Strong data segmentation, analysis and campaign creation skills.
• Excellent organisational and time management abilities.
• Proactive approach with a desire to continuously improve performance.

Responsabilités

• Creating and managing email marketing campaigns from concept to delivery.
• Developing and implementing customer segmentation strategies to maximise campaign performance.
• Writing engaging newsletters, campaign content, and nurture programme copy.
• Analysing campaign performance and identifying opportunities for optimisation.
• Collaborating with senior stakeholders to align content with the brand's tone of voice.
• Staying ahead of competitor activity, customer behaviours, and emerging trends.
• Delivering all campaigns on time, to brief, and to the highest quality standard.

Connaissances

Email marketing

Automation

Lead generation

Segmentation

Content creation

Campaign analysis

Time management

Outils

Marketo

Description du poste

The Portfolio Group Inc. is seeking an Automations Campaigns Manager to own email marketing campaigns, nurture programmes and customer segmentation for SMEs across the UK.

Reporting to the Head of Data & Campaigns, you will transform complex employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business growth. You will continually analyse results and improve performance with data-driven insights.