CRM Automation Manager

Anonymous; Lancashire; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Pension

Healthcare and wellbeing support

Life assurance

Employee discounts and lifestyle benef

Job summary

Anonymous in Manchester is seeking an experienced CRM Automation Manager to lead marketing automation across prospect and customer journeys. You will own campaign planning, execution and optimisation while collaborating with marketing, sales and digital teams to enhance lead management and engagement.

The role demands strong hands-on experience with marketing automation and CRM systems, plus a data-led approach and excellent stakeholder management.

Qualifications

• Strong hands-on experience across marketing automation and CRM technology.
• Experience managing automated customer and prospect journeys.
• Good understanding of lead scoring, segmentation and attribution.
• Experience working with CRM and marketing technology integrations.
• Strong analytical skills and a data-led approach to decision making.
• Experience using testing and optimisation to improve campaign performance.
• An interest in AI and emerging marketing technology.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and organisational skills.
• A proactive approach with the confidence to challenge existing processes and suggest new ideas.
• The ability to manage multiple priorities and deliver against deadlines.

Responsibilities

• Manage and optimise automated marketing campaigns and customer journeys.
• Develop nurture programmes across key prospect and customer touchpoints.
• Monitor campaign performance and identify opportunities for improvement.
• Use automation and emerging technology to improve lead management and engagement.
• Produce regular performance reporting against agreed targets.
• Plan and implement testing programmes to improve campaign performance.
• Develop automated communication across multiple customer touchpoints and channels.
• Improve the quality and effectiveness of leads passed to commercial teams.
• Work with internal stakeholders to improve customer engagement and retention.
• Regularly review and maintain marketing data, ensuring strong data quality and segmentation.
• Support the development of integrations between marketing, CRM and other business systems.
• Identify opportunities to improve processes through automation and technology.
• Keep up to date with developments across marketing technology and automation.
• Work with senior marketing stakeholders to support wider growth objectives.

Skills

Marketing automation

Campaign management

CRM technology

Lead scoring

Segmentation

Attribution

Analytics

Testing & optimisation

AI interest

Stakeholder management

Communication skills

Data-driven decision making

Job description

We're working with an established organisation that is looking to strengthen its digital marketing function with the appointment of an experienced CRM Automation Manager.

This is a confidential opportunity, with further information about the organisation available during the recruitment process.

The role will suit someone who enjoys combining marketing technology, automation, data and customer journeys to improve engagement and generate stronger commercial results.

The role

You'll take ownership of marketing automation activity across prospect and customer journeys, ensuring campaigns are well planned, effectively executed and continually optimised.

You'll work closely with marketing, sales, digital and other internal stakeholders to improve lead management, customer engagement and overall marketing performance.

Key responsibilities

• Manage and optimise automated marketing campaigns and customer journeys.
• Develop nurture programmes across key prospect and customer touchpoints.
• Monitor campaign performance and identify opportunities for improvement.
• Use automation and emerging technology to improve lead management and engagement.
• Produce regular performance reporting against agreed targets.
• Plan and implement testing programmes to improve campaign performance.
• Develop automated communication across multiple customer touchpoints and channels.
• Improve the quality and effectiveness of leads passed to commercial teams.
• Work with internal stakeholders to improve customer engagement and retention.
• Regularly review and maintain marketing data, ensuring strong data quality and segmentation.
• Support the development of integrations between marketing, CRM and other business systems.
• Identify opportunities to improve processes through automation and technology.
• Keep up to date with developments across marketing technology and automation.
• Work with senior marketing stakeholders to support wider growth objectives.

About you

We're looking for someone with strong experience in marketing automation and campaign management, ideally within a commercially focused environment.

You'll need:

• Strong hands-on experience across marketing automation and CRM technology.
• Experience managing automated customer and prospect journeys.
• Good understanding of lead scoring, segmentation and attribution.
• Experience working with CRM and marketing technology integrations.
• Strong analytical skills and a data-led approach to decision making.
• Experience using testing and optimisation to improve campaign performance.
• An interest in AI and emerging marketing technology.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and organisational skills.
• A proactive approach with the confidence to challenge existing processes and suggest new ideas.
• The ability to manage multiple priorities and deliver against deadlines.

What's on offer

• Salary up to £50,000
• Manchester location
• Monday-Friday, 9am-5:30pm
• Competitive holiday allowance
• Pension
• Healthcare and wellbeing support
• Life assurance
• Employee discounts and lifestyle benefits
• Flexible wellbeing and employee support initiatives
• Opportunities to develop and influence the wider marketing function

This is a confidential appointment, so further details about the organisation will be provided to suitable candidates during the recruitment process.

The Portfolio Group are acting on behalf of our client in recruiting for this position.