Marketing Automation Executive

The Portfolio Group; Hinckley and Bosworth; On-site; GBP 42,000 - 60,000; Full time

Job summary

The Portfolio Group is seeking an Email Marketing and Automation expert to take ownership of campaign strategy for SMEs across the UK. You will develop segmentation, write engaging content, and drive lead generation and sales through automated programs.

You will collaborate with senior stakeholders, translate technical topics into high‑quality campaigns, and continuously improve performance, staying ahead of market trends.

Qualifications

• Proven experience in email marketing and automation.
• Experience with Marketo or similar platforms.
• Ability to translate employment law and health topics into campaigns.
• Strong data segmentation and performance analysis.
• Excellent organisation and time management.
• Creative content writer with compelling copy.

Responsibilities

• Create and manage email campaigns from concept to delivery.
• Develop segmentation strategies to maximise performance.
• Write engaging newsletters and nurture copy.
• Analyse campaign performance and identify optimisation opportunities.
• Collaborate with senior stakeholders to align content with brand tone.
• Track trends and stay ahead of competitors.
• Deliver campaigns on time and to a high standard.

Skills

Email marketing

Automation

Lead generation campaigns

Segmentation

Content creation

Campaign analysis

Stakeholder collaboration

Tools

Marketo

Job description

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach.

Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.

Day to Day

• Creating and managing email marketing campaigns from concept to delivery.
• Developing and implementing customer segmentation strategies to maximise campaign performance.
• Writing engaging newsletters, campaign content, and nurture programme copy.
• Analysing campaign performance and identifying opportunities for optimisation.
• Collaborating with senior stakeholders to align content with the brand's tone of voice.
• Staying ahead of competitor activity, customer behaviours, and emerging trends.
• Delivering all campaigns on time, to brief, and to the highest quality standard.

YOU?

• Proven experience in email marketing, automation, and lead generation campaigns.
• Proficiency with Marketo or similar automation platforms.
• A creative and curious mind with a passion for producing standout content.
• Strong data segmentation, analysis, and campaign creation skills.
• Excellent organisational and time management abilities.
• Proactive approach with a desire to continuously improve performance.

This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You'll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.