Marketing Director EMEA, - London

TN United Kingdom; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a Director of Business Marketing to lead initiatives across the EMEA region from their London office. This role involves crafting and executing strategic marketing plans that align with corporate objectives, enhancing brand awareness, and driving revenue growth. Collaborating closely with regional sales teams, you will leverage data-driven insights to optimize marketing efforts and build strong relationships. The position offers a dynamic environment with opportunities for mentorship and skill expansion, perfect for a seasoned marketing professional looking to make a significant impact.

Benefits

Hybrid working: three days in the office, two from home

Participation in equity program

Mentorship and internal learning tools

Qualifications

• Proven track record in managing B2B marketing across EMEA.
• Experience in delivering sales pipelines through regional marketing.

Responsibilities

• Act as a strategic partner to regional sales teams to accelerate revenue.
• Develop and execute targeted marketing programs including campaigns and events.

Skills

B2B Marketing Management

Sales Pipeline Expansion

Marketing Strategy Development

Analytical Skills

Budget Management

Education

Bachelor's Degree in Marketing or Related Field

8+ Years of Experience in Marketing

Job description

The job description provides comprehensive information about the role, responsibilities, and requirements. However, it could benefit from improved formatting for better readability and clarity. Minor adjustments include consistent use of HTML tags, clearer separation of sections, and removal of redundant or irrelevant content. Here is a refined version:

Job Details

Client: outbrain

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 42349f839477

Job Views: 4

Posted: 02.05.2025

Expiry Date: 16.06.2025

Job Description

We are Outbrain.

We’re one of the world’s largest content recommendation platforms, delighting audiences with engaging, personalized content recommendations while serving as the primary engagement partner and platform for top digital media companies.

Outbrain is seeking a Director of Business Marketing to cover the EMEA region based in London, focusing on our advertiser's business.

Reporting to the Global Head of Business Marketing and International, you will craft and execute marketing plans within your markets, aligning with corporate strategy and business objectives, and achieving KPIs, sales, and growth targets. You will support broader marketing efforts by sharing best practices and providing feedback for continuous improvement and innovation. Collaborating with regional sales teams, you will be the primary marketing leader for EMEA, leveraging data to inform strategy across sales and partner teams, and building strong relationships with sales to ensure alignment.

This role will work with experienced regional Marketing Managers supporting the execution of strategies in key EMEA markets.

Role and Responsibilities

• Act as a strategic partner to regional sales teams, accelerating pipeline and revenue through regional marketing strategies aligned with business priorities.
• Oversee brand awareness, product adoption, and marketing plans to support revenue growth and customer acquisition.
• Develop and execute targeted marketing programs, including demand campaigns, events, webinars, and PR.
• Collaborate with global teams to ensure consistency across platforms.
• Manage a team of 3 regional marketers across key markets.
• Work closely with sales teams to support business goals.
• Manage agencies and third-party vendors.
• Coordinate with marketing, sales, and customer success teams to implement programs.
• Track, measure, and optimize marketing initiatives within budget.

Desired Skills and Experience

• Proven track record managing B2B marketing across EMEA markets.
• Experience in delivering and expanding sales pipelines through regional marketing.
• 8+ years in marketing and communications.
• Experience working in global teams and in the Ad Tech industry.
• Building and executing geo-specific marketing plans.
• Strategic budget management skills.
• Strong analytical skills for measuring and improving marketing efforts.
• Experience working with creative and PR agencies and leading RFP processes.

Additional Benefits

• Hybrid working: three days in the office, two from home.
• Participation in our equity program.
• Mentorship and internal learning tools to expand your skills.