CRM Data & Platform Executive

The Sun; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Private medical insurance

Discounted gym memberships

Electric Car scheme

25 days holiday plus bank holidays

Access to wellbeing benefits

Job summary

The Sun is looking for a CRM Data & Platform Executive to manage and deliver customer relationship management campaigns. This role involves working with data platforms, executing multi-channel campaigns, and ensuring precise audience targeting.

Your experience with Customer Engagement Platforms and SQL will be valuable as you collaborate with creative and technical teams. The office operates on a hybrid model and offers benefits like private medical insurance and generous holiday leave.

Qualifications

• Proven experience in CEP, CRM, or CDP environments.
• Strong technical capacity for querying data and building lists.
• Dedication to hands-on execution and report generation.

Responsibilities

• Query, segment, and build audience tables for campaigns.
• Launch multi-channel campaigns and automated journeys.
• Conduct end-to-end QA and testing for campaigns.

Skills

Experience with Customer Engagement Platform (CEP)

Familiarity with SQL

Attention to detail

Collaboration and communication skills

Tools

Adobe Campaign

Braze

Salesforce Marketing Cloud

Job description

Your team:

This role sits within The Sun Marketing team, part of the wider Sun Customer Revenue Team. Whilst physical newspapers are still a key part of our business, driving digital subscriptions and audiences will be the key to future success. The customer is at the heart of everything we do and we are committed to creating long term loyal customers through driving engagement, improving customer experience and creating enhanced products that meet our customers evolving needs.

Your role:

Are you a hands‑on CRM professional who thrives on diving into data platforms, building complex audiences, and executing flawless campaigns? As our CRM Data & Platform Executive, you will own the end‑to‑end technical delivery of our CRM campaigns, bringing data logic and multi‑channel journeys to life for a major media brand. We are looking for a platform expert who is highly comfortable working within a CEP, CRM, or CDP to build target audience segments, query data tables, and technically execute lifecycle journeys.

Day to day you will:

• Query, segment, and build target audience tables using our data and delivery platforms based on marketing briefs to ensure accurate deployment logic.
• Build, configure, and launch multi‑channel campaigns and automated journeys, including triggered lifecycles and single‑touchpoint push or email content.
• Conduct rigorous end‑to‑end QA, testing, and proofing of every campaign to validate dynamic content logic and verify technical setups.
• Apply strict naming conventions and UTM tracking parameters to ensure accurate performance measurement by the Data & Analytics team.
• Monitor automated workflows, delivery rates, and performance reporting to optimize future sends and flag any data discrepancies immediately.
• Partner with creative and strategic stakeholders to technically execute split tests and turn marketing briefs into high‑performing campaigns.

What we're looking for from you:

• Proven experience working heavily inside a modern Customer Engagement Platform (CEP), CRM, or Customer Data Platform (CDP) such as Adobe Campaign, Braze, or Salesforce Marketing Cloud.
• Strong technical background querying data tables and building segmented lists, with familiarity or experience in SQL being highly advantageous.
• Dedication to hands‑on execution, showing comfort with building audiences, proofing messages, setting up logic, and generating reports.
• Outstanding attention to detail, bringing precision to checking links, targeting rules, and managing technical deployments.
• Adaptability in a fast‑paced environment, maintaining strong accuracy and staying grounded while delivering high‑quality work under tight timelines.
• Strong collaboration and communication skills, making it easy for you to align effectively with both technical data teams and creative teams.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Some of our benefits include:

• Private medical insurance including coverage for pre‑existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [e-mail] to discuss how we can support you to perform at your best.