Marketing Data Analyst: Looker Studio & BigQuery

oliver; Greater London; On-site; GBP 42,000 - 68,000; Full time

Job summary

OLIVER, part of TheBrandtechGroup, seeks a skilled Data Analyst to deliver insights across marketing, ecommerce, CX, post-purchase and onboarding. You will design and manage a marketing and sales performance dashboard in Looker Studio, powered by BigQuery, surfacing insights on campaign impact, market share, and retailer activity.

You will work with HQ and local teams, benchmark journeys, analyse content effectiveness and support onboarding/e‑commerce promotions, translating data into actionable

Qualifications

• Proven experience as a data or insight analyst within digital, e-commerce, retail, marketing or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling and reporting layer design.
• Hands-on experience building dashboards in Looker Studio, with a clear understanding of how to structure underlying data models for robust, scalable dashboard performance.
• Demonstrable experience combining sell-out sales, market share and campaign activity datasets to generate commercial insight.
• Ability to define and calculate metrics including uplift, baseline, market share, activity intensity and halo effects.

Responsibilities

• Design, build and maintain dashboards, reports and ad hoc analyses across customer experience, onboarding, e-commerce, retail performance and promotion activity.
• Translate data into clear insights that guide decision-making within marketing, CX, digital and commercial teams.
• Present findings clearly to stakeholders at all levels, ensuring insight is embedded in planning and operational processes.
• Use platforms like GWI to build digital personas and audience profiles that support broader marketing planning.

Skills

BigQuery

SQL

Dashboard design

Marketing analytics

Multi-market collaboration

Python (pandas)

GCP

GA4 / Adobe Analytics

Tools

Looker Studio

Google BigQuery

Tableau

Power BI

Python (pandas)

Google Cloud Platform (GCP)

Job description

OLIVER, part of TheBrandtechGroup, seeks a skilled Data Analyst to deliver insights across marketing, ecommerce, CX, post-purchase and onboarding. You will design and manage a marketing and sales performance dashboard in Looker Studio, powered by BigQuery, surfacing insights on campaign impact, market share, and retailer activity.

You will work with HQ and local teams, benchmark journeys, analyse content effectiveness and support onboarding/e‑commerce promotions, translating data into actionable