Marketing Data Analyst: AI-Driven ROI Insights

ABL Recruitment; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

ABL Recruitment is sourcing a Marketing Analytics specialist for a leading UK automotive manufacturer in London. You will work with campaign, media, customer and market data to understand performance drivers, opportunities and how marketing spend yields the best return.

You will partner with marketing teams to shape reporting, modernise marketing tech and deliver insight to stay ahead in a competitive market. This role emphasizes analytics, dashboards and data-driven strategy.

Qualifications

• Experience in marketing analytics, media analytics, marketing performance, customer insights or digital marketing.
• Strong experience with reporting tools, dashboards and analytics platforms.
• Experience analysing campaign performance, marketing ROI, budget spend and commercial performance.
• Interest in AI, automation and emerging marketing technology.

Responsibilities

• Analyse media spend, campaign performance and marketing effectiveness across multiple channels.
• Identify opportunities to improve ROI and optimise future marketing investment.
• Develop dashboards, reports and recommendations that support strategic decision-making.
• Track competitor activity, product launches, media investment and wider automotive market trends.
• Provide actionable insight on emerging opportunities and risks.
• Analyse customer behaviour, consumer trends, brand sentiment and market performance.
• Support marketing and communications teams with insight-led recommendations.
• Improve reporting, data processing and marketing efficiency through AI and automation.
• Support development of CRM, digital platforms and wider marketing technology systems.

Skills

Marketing analytics

Dashboards

Analytics platforms

ROI analysis

AI & automation interest

Tools

Reporting tools

Data visualization

CRM / marketing platforms

Job description

ABL Recruitment is sourcing a Marketing Analytics specialist for a leading UK automotive manufacturer in London. You will work with campaign, media, customer and market data to understand performance drivers, opportunities and how marketing spend yields the best return.

You will partner with marketing teams to shape reporting, modernise marketing tech and deliver insight to stay ahead in a competitive market. This role emphasizes analytics, dashboards and data-driven strategy.