Marketing Data Analyst: AI-Driven Insights & Dashboards

OLIVER; Weybridge; On-site; GBP 48,000 - 68,000; Full time

Job summary

Inside Ideas Group, part of The Brandtech Group, is seeking a skilled Data Analyst to join our onsite London team. You will design and manage marketing and sales dashboards, integrate data from BigQuery, and translate insights to drive CX, onboarding and e‑commerce initiatives.

You’ll collaborate with marketing, product and ecommerce teams across markets, benchmark journeys, and use platforms like GWI and GA4 to create personas and measurements that guide decision‑making.

Qualifications

• Proven experience as a data or insight analyst within digital, e‑commerce, retail, marketing or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling and reporting layer design.
• Hands‑on experience building dashboards in Looker Studio, with a clear understanding of how to structure underlying data models for robust, scalable dashboard performance.

Responsibilities

• Design, build and maintain marketing and sales performance dashboards in Looker Studio, powered by BigQuery.
• Define data models and transform source files for scalable KPI delivery.
• Analyze retailer investment impact and campaign activity to derive actionable insights.
• Study customer journeys and onboarding/e‑commerce promotions for optimization.
• Collaborate with HQ and local teams to ensure insights inform planning.

Skills

Google BigQuery

SQL

Looker Studio

Data Modelling

Data Visualization

Marketing Analytics

GWI

Google Analytics GA4

Adobe Analytics

Python (pandas)

Tools

Looker Studio

Google BigQuery

GWI

GA4

Adobe Analytics

Python (pandas)

Tableau

Power BI

Job description

Inside Ideas Group, part of The Brandtech Group, is seeking a skilled Data Analyst to join our onsite London team. You will design and manage marketing and sales dashboards, integrate data from BigQuery, and translate insights to drive CX, onboarding and e‑commerce initiatives.

You’ll collaborate with marketing, product and ecommerce teams across markets, benchmark journeys, and use platforms like GWI and GA4 to create personas and measurements that guide decision‑making.