Marketing Data Analyst: AI-Driven Insights & Dashboards

Morgan McKinley; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Morgan McKinley is seeking a Digital Marketing & Data Analyst to join its growing Digital Marketing team in Greater London. You will analyse marketing campaigns, create dashboards in Power BI, and turn data into insights that drive better decisions across email, social, paid media, SEO and website activity.

The role involves exploring how AI and new technologies can streamline processes, improve customer experiences, and support the wider business, with a focus on data-driven optimization and

Qualifications

• Experience working in digital marketing analytics or business intelligence.
• Experience creating reports and dashboards using Microsoft Power BI.
• Good understanding of digital marketing channels and how marketing performance is measured.
• Experience using Google Analytics 4.
• Strong analytical skills and confidence working with data.
• Ability to explain data and results clearly to people across the business.
• Good attention to detail and an understanding of the importance of accurate data.
• Strong communication and organisational skills.
• Ability to manage multiple tasks and work to deadlines.
• A proactive and positive approach, with an interest in finding ways to improve processes and performance.
• An interest in AI, automation and how new technology can support marketing.
• Experience with marketing automation tools.
• Understanding of customer data and audience segmentation.
• Experience with SharePoint.
• Familiarity with AI tools such as Microsoft Copilot and Claude, ideally with some experience building AI agents.

Responsibilities

• Review and analyse digital marketing activity across email, social media, paid advertising, SEO and website performance.
• Identify trends and areas where marketing campaigns and activity could be improved.
• Build and maintain interactive dashboards using Microsoft Power BI.
• Create automated reports to make marketing results easier to track and reduce manual work.
• Help bring together marketing data from different platforms and ensure information is accurate and up to date.
• Turn data into clear findings and recommendations that help the business make better decisions.
• Support campaign planning by looking at customer groups, audience data and campaign results.
• Help identify new target audiences using tools such as Cognism.
• Review A/B testing and campaign results to understand what works best.
• Support the wider Digital Marketing team with website updates, SharePoint, email marketing campaigns and online forms and surveys.
• Work with Digital Marketing, Business Development and Technology teams to explore how AI and new tools can improve the way the business works.
• Help encourage the use of data and AI across the marketing team.

Skills

Power BI

Google Analytics 4

HubSpot

InterAction

Microsoft Dynamics CRM

SharePoint

Cognism

Microsoft Copilot

Claude

Microsoft Power Platform

Tools

Power BI

Google Analytics 4

HubSpot

InterAction

Microsoft Dynamics CRM

SharePoint

Cognism

Microsoft Copilot

Claude

Microsoft Power Platform

Job description

Morgan McKinley is seeking a Digital Marketing & Data Analyst to join its growing Digital Marketing team in Greater London. You will analyse marketing campaigns, create dashboards in Power BI, and turn data into insights that drive better decisions across email, social, paid media, SEO and website activity.

The role involves exploring how AI and new technologies can streamline processes, improve customer experiences, and support the wider business, with a focus on data-driven optimization and