Marketing Data Analyst: AI-Driven Insights & Dashboards

Arup; Ledston; On-site; GBP 45,000 - 65,000; Full time

Job summary

Arup is seeking a Marketing Data Analyst to strengthen our MCBD function. You will develop Power BI reporting using CRM, finance data and other sources to inform marketing and client strategies across the firm.

You will work with leadership to define requirements, coordinate the Marketing Data Warehouse with Marketo and digital channels data, and explore AI techniques to generate insights and support growth initiatives.

Qualifications

• Experience with Power BI and Excel; interest in Python and Databricks.
• Experience with CRM and/or finance data; know how to clean data.
• Strong analytical and problem-solving skills; ability to think laterally.
• Strong interpersonal and communication skills, written and verbal.
• Degree or postgraduate qualification in IT, CS, Knowledge Management or related field.
• Experience in data management, analytics and knowledge management.

Responsibilities

• Develop Power BI reporting using CRM, finance and other data for Arup's MCBD communities.
• Define requirements for reporting with leadership to sketch solutions and gather feedback.
• Coordinate the Marketing Data Warehouse; integrate Marketo data and website/social data.
• Enhance CRM and other tools to improve data configuration for reporting.
• Explore AI to support reporting development and generate insights.
• Collaborate on predictive modeling and analytics with Arup's analytics community.

Skills

Power BI

Excel

Python

SQL

Analytical thinking

Communication

Stakeholder management

Education

Degree in IT/CS/Knowledge Management

Tools

Databricks

Marketo

CRM systems

Job description

Arup is seeking a Marketing Data Analyst to strengthen our MCBD function. You will develop Power BI reporting using CRM, finance data and other sources to inform marketing and client strategies across the firm.

You will work with leadership to define requirements, coordinate the Marketing Data Warehouse with Marketo and digital channels data, and explore AI techniques to generate insights and support growth initiatives.