Senior Analyst: Agentic Marketing Data & AI

HM Revenue & Customs (HMRC); Belfast City District, Glasgow; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Deloitte seeks a Senior Consultant in Marketing Data and Analytics to bridge marketing analytics, AI, and data strategy. You will analyze campaigns, segment audiences, and build scalable AI-enabled workflows across iconic brands.

You'll collaborate with digital talent to deliver measurable impact, develop dashboards, and communicate insights to both technical and business stakeholders. This role blends data science with strategic marketing execution in a hybrid setup.

Qualifications

• Strong understanding of data analysis principles and marketing analytics.
• Proficiency in SQL and a willingness to develop data engineering skills.
• Familiarity with data visualisation tools (Tableau/Power BI/Looker).
• Interest in AI, agentic technologies, and LLMs for marketing automation.
• Drive to earn relevant AI/data qualifications and certifications.
• Developing presentation and communication skills for diverse audiences.

Responsibilities

• Assist in collecting, processing, and analysing marketing datasets for client engagements.
• Support development of agentic AI workflows for marketing use cases.
• Identify opportunities where AI agents can automate analytics processes.
• Participate in client discovery workshops and translate data findings for stakeholders.
• Help translate AI-driven insights into clear narratives and visuals.
• Support measurement frameworks and dashboards tracking marketing and AI impact.
• Stay informed on trends in agentic AI, CDPs, and data engineering.

Skills

Analytical mindset

SQL basics

Python/R

Tableau/Power BI/Looker

AI/LLMs interest

Communication skills

Tools

Power BI

Looker

Tableau

Snowflake

Databricks

Google BigQuery

Job description

Deloitte seeks a Senior Consultant in Marketing Data and Analytics to bridge marketing analytics, AI, and data strategy. You will analyze campaigns, segment audiences, and build scalable AI-enabled workflows across iconic brands.

You'll collaborate with digital talent to deliver measurable impact, develop dashboards, and communicate insights to both technical and business stakeholders. This role blends data science with strategic marketing execution in a hybrid setup.