Data Analytics Analyst: Insights-Driven Marketing Growth

RAPP; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

RAPP is seeking a Data Analytics Analyst to contribute to client projects by developing test-and-learn plans, deriving insights with AI tools, and profiling audiences. You will work within the Data Analytics team to enable data-driven decisions that impact marketing performance.

You will engage with cross-functional teams, present findings, and help build data-driven customer journeys and KPI structures for clients across multiple campaigns.

Qualifications

• Working knowledge of SQL and/or Python to pull data from cloud environments.
• Experience in agency, consulting or client-side with marketing analytics datasets.
• Curious, detail-oriented, and able to present findings to teams and clients.

Responsibilities

• Set up a simple test-and-learn plan for a client’s marketing and CRM activities.
• Using RAPP’s AI tools to provide insights on what creative elements of a campaign are working, and why
• Creating a customer profile for a specific audience subset and reporting back to a client
• Providing post campaign analysis reporting for clients that tell them what elements of a campaign worked and how they should optimise the activity moving forward
• Supporting the experience strategy team in the creation of a data-driven customer journey
• Building a KPI tree or measurement framework that tells a client the key metrics they should track and try to move

Skills

SQL

Python

Tools

AWS

Azure

GCP

Job description

RAPP is seeking a Data Analytics Analyst to contribute to client projects by developing test-and-learn plans, deriving insights with AI tools, and profiling audiences. You will work within the Data Analytics team to enable data-driven decisions that impact marketing performance.

You will engage with cross-functional teams, present findings, and help build data-driven customer journeys and KPI structures for clients across multiple campaigns.