Marketing Data Analyst

Arup; Ledston; On-site; GBP 45,000 - 65,000; Full time

Job summary

Arup is seeking a Marketing Data Analyst to strengthen our MCBD function. You will develop Power BI reporting using CRM, finance data and other sources to inform marketing and client strategies across the firm.

You will work with leadership to define requirements, coordinate the Marketing Data Warehouse with Marketo and digital channels data, and explore AI techniques to generate insights and support growth initiatives.

Qualifications

• Experience with Power BI and Excel; interest in Python and Databricks.
• Experience with CRM and/or finance data; know how to clean data.
• Strong analytical and problem-solving skills; ability to think laterally.
• Strong interpersonal and communication skills, written and verbal.
• Degree or postgraduate qualification in IT, CS, Knowledge Management or related field.
• Experience in data management, analytics and knowledge management.

Responsibilities

• Develop Power BI reporting using CRM, finance and other data for Arup's MCBD communities.
• Define requirements for reporting with leadership to sketch solutions and gather feedback.
• Coordinate the Marketing Data Warehouse; integrate Marketo data and website/social data.
• Enhance CRM and other tools to improve data configuration for reporting.
• Explore AI to support reporting development and generate insights.
• Collaborate on predictive modeling and analytics with Arup's analytics community.

Skills

Power BI

Excel

Python

SQL

Analytical thinking

Communication

Stakeholder management

Education

Degree in IT/CS/Knowledge Management

Tools

Databricks

Marketo

CRM systems

Job description

At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.

In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Marketing Data Analyst to strengthen our MCBD function.

The Opportunity

This role is within the evolving global business development team. You will be working with business development personnel across the firm, including those responsible for the development of client systems and those running business development programmes such as the client programme, the contractor programme and initiatives identified by the Business and Markets Executive / Business Growth and Client Systems leadership. The winning of work and associated activities are key to the success of Arup, more than ever before. This is an opportunity to be part of the team enabling firm growth.

Key Responsibilities

Develop and assist in the development of all forms of Power BI reporting utilizing CRM, finance and other data for use by the marketing, communications, business development and Business and Markets communities across Arup.

Work with leadership, MCBD and other members of the Client Systems team to define requirements for reporting, to sketch out possible solutions, and to elicit feedback once reporting has been created.

Support the coordination of the Marketing Data Warehouse. Work with our digital marketing experts on our data warehouse that stores data from our digital marketing platform, Marketo, and its evolution to encompass website and social media data. Its aim is to give a complete picture of the operation of our digital marketing channels.

Bring your expertise in reporting to support the development of CRM and other tools so that our data is best configured to produce the reporting we need.

Explore the use of AI to support development of reporting solutions as well as generate insights into our business growth department.

Collaborate with the wider ARUP’s analytics community in predictive modeling and statistical analysis projects that would help surface insights around improving our work-winning processes.

Is this role right for me?

Requirements

Experience in the use of Power BI plus high-level Excel skills. Desire to grow these skills. Potential interest in languages such as Python and tools such as Databricks and SQL querying.

Experience working with CRM and/or finance data. Knowledge of how to clean data prior to processing.

Strong analytical and problem-solving skills. Ability to think laterally to suggest potential solutions.

Strong interpersonal and communication skills, both written and verbal.

Qualifications and Accreditations

Degree, postgraduate qualification in Information Technology, Computer Science, Knowledge Management or a related field.

Knowledge and Experience

Experience in data management, knowledge management and analytics.

Knowledge of client systems and software development.

Proficiency in marketing and communications related technologies, and knowledge of marketing data including bidding and clientsdata.

Experience in building trusted relationships with internal stakeholders.

Knowledge of current trends in AI, data information, machine learning and data quality is a plus.

Skills and Attributes

Skills in strategic thinking and analysis and problem-solving.

Communication and interpersonal skills.

Ability to work in a fast-paced, dynamic environment.

Ability to work under pressure and manage multiple priorities.

Able to build collaborative and inclusive working relationships with peers, leaders and other stakeholders.

High level of personal integrity, professionalism, and inclusive leadership.

Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organisation’, maintaining ‘quality of work’, and ‘straight and honourable dealings.

What We Offer You

At Arup, we care about each member’s success, so we can grow together.

Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

Different People, Shared Values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.

Our Application Process

Stay safe online – Arup will never ask for your bank details as part of our recruitment process.

Recruitment Agencies – We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.