Insights-Driven Marketing Data Analyst

Datacareers; England; On-site; GBP 32,000 - 42,000; Full time

Job summary

Datacareers is seeking a Marketing Analyst to collect, analyse and interpret marketing and business data to drive customer acquisition, engagement, retention and revenue growth. You will measure performance across digital and offline channels and provide data-driven recommendations to improve campaign effectiveness and ROI.

You will also help develop online marketing content, maintain data quality, create dashboards and reports, and present insights to stakeholders to shape strategic marketing

Qualifications

• Minimum 2 years' experience in a marketing analytics or insights role.
• Experience with CRM and analytics platforms.
• Strong understanding of marketing metrics and campaign measurement.
• Experience with marketing automation platforms.

Responsibilities

• Analyse marketing campaign performance across digital and traditional channels.
• Develop automated reporting processes and dashboards.
• Present findings and recommendations to stakeholders clearly.
• Track website performance and analyse user journeys and attribution.
• Evaluate SEO, PPC, social media and email marketing effectiveness.
• Support A/B testing and conversion optimisation.

Skills

Marketing analytics

CRM platforms

Google Analytics

Power BI

Tableau

Excel

A/B testing

Data visualization

Lead generation

Attribution modelling

Tools

HubSpot

Salesforce

Zoho

Google Ads

Job description

Datacareers is seeking a Marketing Analyst to collect, analyse and interpret marketing and business data to drive customer acquisition, engagement, retention and revenue growth. You will measure performance across digital and offline channels and provide data-driven recommendations to improve campaign effectiveness and ROI.

You will also help develop online marketing content, maintain data quality, create dashboards and reports, and present insights to stakeholders to shape strategic marketing