Marketing, Communications & Audience Development Manager

Utopia Theatre; Sheffield; Hybrid; GBP 13,000 - 15,000; Part time

Job summary

Utopia Theatre in Sheffield is seeking a part-time Marketing, Communications & Audience Development Manager to lead marketing, communications and audience engagement strategy. The role collaborates with the Artistic Director & CEO to grow reach and enhance the organisation’s profile.

The position oversees campaigns for productions, events and community programmes, with strong emphasis on digital channels and stakeholder communications. 15 hours weekly.

Qualifications

• Proven experience in marketing, communications or audience development in arts or culture.
• Strong digital marketing, social media and content management skills.
• Excellent copywriting and communication skills.
• Experience using audience insights and analytics to improve performance.
• Budgeting and external supplier management experience.
• Experience with theatre or publicly funded arts organisations.
• Knowledge of Arts Council England funding environments.
• CRM or ticketing systems experience and audience segmentation.

Responsibilities

• Develop and deliver integrated marketing, communications and audience development strategies.
• Plan and manage campaigns for productions, events, fundraising initiatives and community programmes.
• Lead digital marketing activity across websites, email and social media platforms.
• Manage media relations, PR, press releases and stakeholder communications.
• Strengthen and maintain the organisation’s brand and public profile.
• Develop audience engagement initiatives and analyse audience data to support growth.
• Manage marketing budgets, content creation and external creative suppliers.
• Monitor campaign performance and produce reports to inform future activity.
• Represent the organisation at events, performances and networking opportunities.

Job description

Marketing, Communications & Audience Development Manager

Sheffield · Part-time · £32,000 – £38,000 FTE · 15 hours a week

• Hours 15 hours (2 days per week)
• Closing date Rolling basis Applications reviewed as received

About the Role

We are looking for a part-time Marketing, Communications & Audience Development Manager to lead the organisation’s marketing, communications and audience engagement strategy.

Working closely with the Artistic Director & CEO and senior leadership team, you will increase audience reach, strengthen the organisation’s reputation and deliver creative campaigns that support productions, partnerships and long-term organisational growth.

You will

• Develop and deliver integrated marketing, communications and audience development strategies.
• Plan and manage campaigns for productions, events, fundraising initiatives and community programmes.
• Lead digital marketing activity across websites, email and social media platforms.
• Manage media relations, PR, press releases and stakeholder communications.
• Strengthen and maintain the organisation’s brand and public profile.
• Develop audience engagement initiatives and analyse audience data to support growth.
• Manage marketing budgets, content creation and external creative suppliers.
• Monitor campaign performance and produce reports to inform future activity.
• Represent the organisation at events, performances and networking opportunities.

About You

• Proven experience in marketing, communications or audience development, ideally within the arts, cultural or creative sectors.
• Strong digital marketing, social media and content management skills.
• Excellent copywriting and communication skills.
• Experience using audience insights and analytics to improve performance.
• Strong organisational and project management skills.
• Experience managing budgets and external suppliers.
• Passionate about audience engagement, inclusion and cultural representation.
• Collaborative, creative and able to manage multiple priorities.
• Experience within theatre, live performance or a publicly funded arts organisation.
• Knowledge of Arts Council England funding environments.
• Experience in PR, fundraising communications or stakeholder engagement.
• Experience with CRM or ticketing systems and audience segmentation.