Part-Time Audience Growth & Marketing Manager

Utopia Theatre; Sheffield; Hybrid; GBP 13,000 - 15,000; Part time

Job summary

Utopia Theatre in Sheffield is seeking a part-time Marketing, Communications & Audience Development Manager to lead marketing, communications and audience engagement strategy. The role collaborates with the Artistic Director & CEO to grow reach and enhance the organisation’s profile.

The position oversees campaigns for productions, events and community programmes, with strong emphasis on digital channels and stakeholder communications. 15 hours weekly.

Qualifications

• Proven experience in marketing, communications or audience development in arts or culture.
• Strong digital marketing, social media and content management skills.
• Excellent copywriting and communication skills.
• Experience using audience insights and analytics to improve performance.
• Budgeting and external supplier management experience.
• Experience with theatre or publicly funded arts organisations.
• Knowledge of Arts Council England funding environments.
• CRM or ticketing systems experience and audience segmentation.

Responsibilities

• Develop and deliver integrated marketing, communications and audience development strategies.
• Plan and manage campaigns for productions, events, fundraising initiatives and community programmes.
• Lead digital marketing activity across websites, email and social media platforms.
• Manage media relations, PR, press releases and stakeholder communications.
• Strengthen and maintain the organisation’s brand and public profile.
• Develop audience engagement initiatives and analyse audience data to support growth.
• Manage marketing budgets, content creation and external creative suppliers.
• Monitor campaign performance and produce reports to inform future activity.
• Represent the organisation at events, performances and networking opportunities.

Job description

Utopia Theatre in Sheffield is seeking a part-time Marketing, Communications & Audience Development Manager to lead marketing, communications and audience engagement strategy. The role collaborates with the Artistic Director & CEO to grow reach and enhance the organisation’s profile.

The position oversees campaigns for productions, events and community programmes, with strong emphasis on digital channels and stakeholder communications. 15 hours weekly.