Interim Marketing and Communications Manager

Michael Page; Liverpool; On-site; GBP 35,000 - 45,000; Full time

Job summary

Michael Page is recruiting an Interim Marketing & Communications Manager for a Liverpool-based not-for-profit organisation. You will lead a multi-channel marketing and communications function, driving digital performance, brand visibility and audience engagement across the organisation.

You will provide day-to-day leadership to the marketing team, deliver data-led campaigns, oversee CRM platforms, website optimization, analytics and reporting to support strategic growth in a fast-paced,

Qualifications

• Proven experience delivering multi-channel marketing and communications campaigns.

Responsibilities

• Lead integrated marketing, communications and digital campaigns to support growth and recruitment objectives.
• Provide day-to-day leadership, development and motivation of the marketing team.
• Develop and implement a digital marketing strategy focused on engagement and conversion.
• Oversee website development, user experience, content optimisation, SEO and digital best practices.
• Lead CRM implementation, automation, data reporting and insights to inform decisions.
• Use analytics and performance data to evaluate campaigns and drive improvements.
• Manage external agencies, suppliers and creative partners to maximise value.
• Guard the organisation's brand with consistent messaging and visuals across channels.

Skills

Marketing leadership

Team management

Digital marketing

SEO

CRM platforms

Data analytics

Stakeholder management

Content strategy

Job description

As Interim Marketing & Communications Manager, you will lead a multi-channel marketing and communications function, driving digital performance, brand visibility and audience engagement across the organisation. You will provide leadership to the marketing team while delivering data-led campaigns, enhancing digital channels and supporting organisational growth objectives.

Client Details

Our client is a highly regarded not-for-profit organisation based in Liverpool with a strong reputation for excellence, innovation and creativity. Recognised within its sector and entering an exciting period of development, it offers the opportunity to make a visible impact within a collaborative and ambitious environment.

Description

• Lead the delivery of integrated marketing, communications and digital campaigns that support organisational growth and recruitment objectives.
• Provide day-to-day leadership, management and development of the marketing team, ensuring the successful delivery of projects and campaigns.
• Develop and implement a digital marketing strategy focused on improving engagement, conversion and overall performance.
• Oversee website development, user experience, content optimisation, SEO and digital best practice.
• Lead the implementation, optimisation and effective use of CRM systems, ensuring data, automation and reporting support strategic decision-making.
• Use analytics, insights and performance data to evaluate campaigns, identify opportunities and drive continuous improvement.
• Manage external agencies, suppliers and creative partners to deliver high-quality marketing activity and value for money.
• Act as a guardian of the organisation's brand, ensuring consistent messaging, visual identity and communications across all channels.

Profile

• Proven experience leading marketing and communications functions, with responsibility for delivering successful campaigns and organisational objectives.
• Strong people management skills with experience developing, motivating and leading high-performing teams.
• Demonstrable expertise in digital marketing, including website optimisation, SEO, content strategy and campaign delivery.
• Experience implementing and optimising CRM platforms to improve engagement, conversion and reporting outcomes.
• Strong analytical mindset with the ability to use data, insights and reporting tools to inform decisions and improve performance.
• Excellent stakeholder management and communication skills, with the ability to build effective relationships across an organisation.
• Hands-on and proactive leader who can balance strategic planning with operational delivery in a fast-paced environment.

Job Offer

• Opportunity to manage and develop an established in-house marketing team.
• Drive strategy while remaining hands-on and influential.
• Make an immediate impact within a values-led organisation.
• £35,000 - £45,000 per annum or equivalent daily rate