Marketing Manager

Dumfries & Galloway College; Dumfries; On-site; GBP 44,000 - 59,000; Full time

Benefits offered by this job

Local Government Pension/SPPA Scheme

Up to 45 days annual leave

Career progression and professional发展

Job summary

Dumfries & Galloway College invites an experienced Marketing Manager to lead our marketing function across the Dumfries Campus. You will shape how the College is understood by prospective students, employers and communities, combining strategic leadership with hands-on delivery to drive recruitment and engagement.

You will oversee multi-channel campaigns, digital communications, PR and brand management, using data and insight to optimise performance, and manage budgets and a small team in a

Qualifications

• Leadership experience in marketing within a complex organisation.
• Proven success with multi-channel campaigns.
• Strong digital communications and social media experience.
• Experience using data and insights to improve performance.
• Experience with communications, PR and brand activities.

Responsibilities

• Lead the marketing strategy to support recruitment, engagement and growth.
• Plan integrated campaigns across digital, social, PR, events, and print.
• Develop and manage the College brand with consistency and accessibility.
• Use audience insight and performance data to inform decisions.
• Oversee the College website and digital channels for UX and conversion.
• Manage media relations and external suppliers.
• Support internal communications and stakeholder engagement.
• Monitor campaign performance with reporting and recommendations.
• Manage budgets, procurement and supplier relationships.
• Provide leadership to the marketing team and foster collaboration.

Skills

Leadership

Digital marketing

Content creation

Campaign planning

Analytics

Stakeholder management

Education

Degree in Marketing/Communications/Business

SCQF Level 7/8

Job description

Marketing Manager

Dumfries Campus, Bankend Road, Dumfries | Salary: £51,507.70 | 35 hours per week | Permanent

What’s the Job?

Join Our Team as Marketing Manager Dumfries & Galloway College is seeking an experienced, creative and strategic Marketing Manager to lead our marketing function and help shape how the College is understood and experienced by prospective students, employers, partners and communities across the region. This is a pivotal role within the College, combining strategic leadership with hands on delivery. Reporting to the Director of Skills and Marketing, you will lead the development and implementation of an insight led marketing strategy that strengthens our reputation, supports student recruitment, enhances employer engagement and contributes to commercial growth. Working within a small, agile team, you will oversee multi channel marketing campaigns, digital communications, public relations, events and brand management, ensuring all activity is impactful, measurable and aligned with College priorities. If you are passionate about delivering high quality marketing, leading continuous improvement and using data and insight to drive results, we would love to hear from you.

What You’ll Do

• Lead the creation and delivery of the College’s marketing strategy, supporting student recruitment, employer engagement and commercial growth.
• Plan and deliver integrated marketing campaigns across digital, social media, PR, events, advertising and print.
• Lead the development and management of the College brand, ensuring consistency, accessibility and quality across all communications.
• Use audience insight, market research and performance data to inform decisions and maximise marketing effectiveness.
• Oversee the College website and digital channels, improving user experience, engagement and conversion.
• Manage media relations, PR activity and external suppliers to enhance the College’s profile and reputation.
• Support internal communications and stakeholder engagement across the organisation.
• Monitor and evaluate campaign performance, providing clear reporting and recommendations.
• Manage marketing budgets, procurement and supplier relationships, ensuring value for money and return on investment.
• Provide supportive leadership to the marketing team, encouraging innovation, collaboration and continuous improvement.

About You

Essential Experience

• Leadership experience within a marketing role in a complex organisation.
• Proven success delivering effective multi-channel marketing campaigns.
• Strong experience in digital communications, social media management and content creation.
• Experience developing and implementing marketing strategies that deliver measurable outcomes.
• Experience using data, analytics and audience insight to improve performance and decision making.
• Experience producing or overseeing communications, PR and brand focused activity.

Skills You’ll Need

• Excellent marketing, communication and stakeholder management skills.
• Strong understanding of branding, customer journeys and campaign planning.
• Excellent project management and organisational skills.
• Confidence using digital marketing platforms, analytics tools and content management systems.
• Ability to lead, motivate and develop others.
• Strong attention to detail and commitment to delivering high quality work.
• Ability to manage competing priorities in a fast paced environment.

Essential Qualifications

• Degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.
• SCQF Level 7/8 qualification or equivalent relevant experience.

Desirable Qualifications

• CIM or equivalent professional marketing accreditation.
• Postgraduate qualification or advanced professional qualification in marketing or leadership.

Other Benefits

• Membership of the Local Government Pension/SPPA Scheme
• Up to 45 days annual leave (including bank holidays and college closure dates)
• Opportunities for career progression and professional development
• Access to a wide range of health and wellbeing benefits including Cycle to Work, Bike Shop, Home & Electronics Lifestyle Savings and Employee Assistance Programme

Who We Are

Explore our website for more information about the College and who we are.

What Happens Next

Notification of Interviews will be sent to successful applicants shortly following the closing date.

What Else You Need to Know

If you are successful in securing the role, your employment will be conditional upon the College receiving two satisfactory references and relevant background checks, including a Disclosure Scotland check on all criminal offences (spent and unspent). Applicants must not be barred from working with children or vulnerable adults. All staff are required to become members of the Protecting Vulnerable Groups (PVG) Scheme, managed and delivered by Disclosure Scotland.

For further information, please contact: Leona Seaton, Assistant Principal – Commercial Growth and Strategy, please visit our website for contact details. Closing Date: 11th September 2026