Marketing Campaigns Lead for Postgrad & International

Birmingham Newman University; Birmingham; Presencial; GBP 50 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

35 days annual leave + bank holidays

Pension scheme

Free on-site parking

Discounted travel scheme

Cycle to work scheme

Employee assistance programme

Resumo da oferta

Birmingham Newman University is seeking an ambitious Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught, CPD and international student recruitment markets. This role sits within the Student Recruitment team and drives multi-channel campaigns to increase awareness, engagement, applications and enrolments across UK and international markets.

The successful candidate will use market insight and analytics to optimise performance and maximise ROI,

Qualificações

• Campaign planning and management experience in higher education or international student recruitment is desirable.
• Strong digital marketing, CRM-led communications and data analysis skills.
• Proven ability to collaborate with multiple stakeholders across internal teams and external partners.

Responsabilidades

• Lead integrated marketing campaigns across UK and international markets.
• Develop, deliver and evaluate data-informed campaigns to increase awareness, applications and enrolments.
• Coordinate multi-channel activity including digital advertising, content, CRM, social media, email and web content.
• Own postgraduate portfolio marketing to position the university as a destination for lifelong learning.
• Utilise market insights and campaign analytics to drive ROI and inform decision-making.

Descrição da oferta de emprego

Birmingham Newman University is seeking an ambitious Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught, CPD and international student recruitment markets. This role sits within the Student Recruitment team and drives multi-channel campaigns to increase awareness, engagement, applications and enrolments across UK and international markets.

The successful candidate will use market insight and analytics to optimise performance and maximise ROI,