Future Students Marketing Campaigns Specialist

Manchester Metropolitan University; Manchester; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

Manchester Metropolitan University is seeking a Marketing Officer to support undergraduate and postgraduate recruitment through the Future Students Campaigns Team. You will develop integrated campaigns across channels, create compelling content and optimise performance to maximise conversions.

Reporting to the Marketing Manager, you will collaborate with Recruitment, Digital and Creative Services to drive innovative campaigns, reflect brand guidelines and deliver a consistent audience experience.

Qualifications

• Experience in marketing, campaign management, or content production.
• Strong digital marketing skills across paid media, social, display.
• Proactive, solution-focused with attention to high-quality results.

Responsibilities

• Develop and deliver strategic marketing campaigns for UG/PG recruitment.
• Plan, execute and optimise multi-channel campaigns across paid media, social, display.
• Create engaging content supporting prospective students throughout their decision process.
• Monitor performance and interpret data to drive conversion.
• Collaborate with External Relations and Faculties for cohesive campaigns.
• Ensure brand guidelines and consistent audience experience.

Skills

Marketing campaigns

Campaign management

Content production

Digital marketing

Data analysis

Project management

Communication

Tools

Google Analytics

SEO tools

Job description

Manchester Metropolitan University is seeking a Marketing Officer to support undergraduate and postgraduate recruitment through the Future Students Campaigns Team. You will develop integrated campaigns across channels, create compelling content and optimise performance to maximise conversions.

Reporting to the Marketing Manager, you will collaborate with Recruitment, Digital and Creative Services to drive innovative campaigns, reflect brand guidelines and deliver a consistent audience experience.