Marketing Campaigns Assistant Manager

LEGO Gruppe; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a campaign marketing expert to join their team in delivering exciting shopper campaigns across EMEA. This role involves managing local marketing initiatives, executing in-store events, and collaborating with Campaign Managers to create unforgettable brand experiences. With a hybrid working model, you will enjoy a balance between office and home working while contributing to a dynamic and inclusive culture. If you have a passion for retail marketing and want to make a difference, this opportunity is perfect for you.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Qualifications

• Experience in retail campaign or trade marketing.
• Hands-on experience in developing in-store materials.
• Understanding of retail operations and eCommerce.

Responsibilities

• Deliver the EMEA LEGO Retail events calendar.
• Support marketing campaign execution and shopper activations.
• Manage local marketing initiatives to increase store footfall.

Skills

Retail campaign marketing

In-store shopper touchpoints

Project management

Time management

Marketing communications

Job description

Job Description

Bring your campaign marketing experience, and be part of the team delivering exciting shopper campaigns across EMEA including store openings, brand campaigns and events. We create unforgettable brand experiences in LEGO Retail, to excite our fans of all ages.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

• Deliver the EMEA LEGO Retail events calendar, including LEGO building events, workshops, and store anniversaries.

• Support marketing campaign execution and shopper activations with Campaign Managers.

• Manage local marketing initiatives to increase store footfall.

• Lead marketing communications with store teams and share plans across EMEA functions.

• Oversee in-store engagement programmes (e.g. Passport, event booking tool).

• Provide ad-hoc support on campaigns and special projects across the team.

Do you have what it takes.

• Experience in retail campaign or trade marketing, including expert knowledge of in-store shopper touchpoints, retail marketing operations, and experience delivering in-store events.

• Hands-on experience in developing in-store materials, including working with external agencies.

• Experience in delivering in-store marketing campaigns across multiple countries and channels.

• Understanding of retail operations, both stores and eCommerce.

• Project management and time management expertise.

Play your part in our team succeeding

This role is part of the LEGO Retail Regional Marketing team, supporting the EMEA region (WE & REEMEA). We localise global campaign plans for LEGO Stores and aligned with LEGO.com, while also driving regional initiatives such as PR, events, store openings, local and proximity marketing, and collaboration with Market Groups and Business Units.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.