Marketing Automation & Personalisation Specialist

National Trust; Swindon; Hybrid; GBP 37,500 - 47,500; Full time

Benefits offered by this job

Substantial pension scheme

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Gym and shopping discounts

Holiday allowance up to 32 days

Flexible working arrangements

Employee assistance programme

Free parking at most Trust places

Job summary

An environmental and heritage organization is seeking a Direct Communications Executive to manage marketing campaigns. The role involves using Salesforce Marketing Cloud for workflow design and delivering over 6 million communications monthly. Ideal candidates will possess strong technical, data, and communication skills. The position offers a competitive salary and the possibility for flexible working arrangements while requiring attendance at the Swindon office for part of the week.

Qualifications

• Knowledge of implementation and configuration of Salesforce Marketing Cloud.
• Familiarity with manipulation of customer data.
• Experience in delivering campaigns in relevant tools.

Responsibilities

• Design and develop workflows with Salesforce Marketing Cloud.
• Deliver 6 million email and direct mail communications monthly.
• Use campaign optimization techniques to improve workflow.

Skills

Salesforce Marketing Cloud

Data manipulation in relational databases

Troubleshooting technical issues

Delivering personalised experiences

Communication and collaboration

Tools

Salesforce Marketing Cloud

Adobe Campaign

Pardot

Job description

An environmental and heritage organization is seeking a Direct Communications Executive to manage marketing campaigns. The role involves using Salesforce Marketing Cloud for workflow design and delivering over 6 million communications monthly. Ideal candidates will possess strong technical, data, and communication skills. The position offers a competitive salary and the possibility for flexible working arrangements while requiring attendance at the Swindon office for part of the week.